MAD//Fest and New Digital Age have teamed up with house music legends Defected Records to host the 99//Club Digital Festival wrap party on Fri 19 June.
Launched in 1999, Defected is the legendary label responsible for releasing work by artists including Joey Negro, Bob Sinclar and Shapeshifters, as well as running iconic club nights such as Glitterbox.
Running from 15-19 June, 99//Club Digital Festival will provide a unique digital experience designed to bring global marketers closer together. The event will wrap with a special live streamed house and nu disco set from Defected’s DJ Katie Goodman.
Since the coronavirus outbreak, Defected has streamed weekly ‘Defected In Your House’ virtual parties to entertain people across the world at home in lockdown, and we’re delighted to bring Katie Goodman – who has played for their legendary new disco brand Glitterbox at Defected events in Croatia and Ibiza.
Hosted exclusively on the 99//Club Digital Festival virtual platform, attendees will have the chance to enjoy the latest tracks and interact with a VIP audience of brands, agencies and publishers.
The 99//Club Digital Festival will bring together 2,000 marketers for a week of big ideas that can change the future presented in 99 seconds by brands including Starling Bank, Missguided, Tenzing, Not On The High St, Vodafone, Coca-Cola and AB InBev.
In addition to the content, the Festival features digital experiences ranging from ‘Cribs’ with Rory Sutherland to a virtual networking pub and cocktail making over influencer marketing chat with made.com.
“It’s a challenging time for most businesses, but one definite positive has been seeing all the innovation emerging from brands, media platforms and live events like this,” said James Kirkham, Defected’s Chief Commercial Officer.
“I’m looking forward to speaking at the 99//Club Digital Festival and for our own DJ Katie Goodman to bring a taste of Glitterbox too, in what is shaping up to be an entertaining new style industry event!”
“Defected is a brand that has not only stood the test of time, but one that has pioneered new music, talent and experiences, be they iconic tracks, hit club nights like Glitterbox or live streamed virtual experiences, added Dan Brain, MAD//Fest London’s co-founder + Content Director.
“We’re excited to bring the sound of Glitterbox through DJ Katie Goodman to the Festival wrap party.”
Click here to secure an early bird ticket for the 99//Club Digital Festival.