“Now is definitely not the time to bury heads in the sand”, said Rachel Pollard, Chief Growth Officer at Starling Bank, when it came to speaking about marketing in the time of covid-19 at last months 99//Club Digital Festival. She urged marketers to “use the energy around you to get really really creative, adapting your plan to the here and now”.
“Stop for a minute and just listen”, encouraged Rachel. “Listen to how consumers are feeling, listen to your peers, use insights and analytics to better understand the new landscape and then use that understanding to adapt your plan and your priorities accordingly”.
NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.
The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.