Jonathan Kelly: Twitch – The Unexpected

Jonathan Kelly, Global Head of Trading at Twitch took us through the unexpected recent trends seen on Twitch since lockdown began in his 99-second talk at the 99//Club Digital Festival.

Jonathan discussed the huge spike in music streaming, with artists using the platform to stream live concerts to fans, the rise of sports stars and celebrities using the chat function on twitch, and an increase in fundraising events in the video below.

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.

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