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Search Results for: adnuntius

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Adnuntius Company Profile

We are creating the next generation of digital ad marketplaces for publishers, advertisers, and agencies, delivering 100% transparency, 100% privacy, and providing 100% clarity on ad spend.

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Why programmatic was always going to fall short on transparency

Programmatic advertising can be, and has been, incredibly beneficial to the stakeholders within the ecosystem, but it’s also incredibly expensive for advertisers – and this is just one of the major issues. Alongside the costs associated, programmatic struggles a great deal when it comes to transparency as well.

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Cookies crumbled data for publishers, now they hold the key

The upcoming (delayed) deprecation of Google Chrome’s third-party cookie has been the talk of the industry for some time now, and it’s forced agencies, advertisers, and publishers all to reconsider how they approach the world of digital advertising. 

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Partner Content

The true cost of programmatic

Programmatic advertising has many benefits, but it also has a few major downsides, which are only going to be highlighted further with the big changes happening around privacy, identity, and third-party cookies. One of the biggest problems with programmatic is that it is expensive and fails to live up to its high costs by falling short when it comes to offering value. 

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