As part of my global quest when it comes meeting and understanding global leaders and business owners to understand their stories / learnings more deeply and amplify; For international women’s day I met with my phenomenal mentor Vera Breuer – currently an EMEA advertising director at Google, based in Dublin.
I wanted to find out more from Jamie on his entrepreneurial mindset, brave leadership and using local female brand ambassadors as a way of allyship, inspirations and empowerment for the community that is being received so well – reflected in his company’s growth figures.
Harmony Murphy is Retail Head, Advertising UKI at Google and NDA’s monthly columnist.
On my leadership quest to interview and find out more about inspirational women from around the world, over the last few months I have had the pleasure to work with Caitlin McBride. However as well as working for Google Caitlin is an entrepreneur, journalist, explorer and author to name a few of her amazing attributes!
Harmony Murphy is Retail Head,
Harmony’s quest for understanding leadership and mindset more deeply outside of the office environment found her spending a few weeks across Nepal and the Himalayas including trekking to Everest Base Camp and meeting with different leaders and communities along the way. Below is Harmony’s insight from spending the day in Nagi Monastery in the Kathmandu region, inhabited by a female monk (nun) community.
Harmony Murphy is Retail Head, Advertising UKI at Google. After a short break she is returning as our monthly columnist, with a truly-inspirational story of the lessons learned for women in business from a women-only trek to Everest Base Camp.
Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist
Now that we’re a few weeks into 2022, it’s clear this unpredictability will remain, and brands will have to stay on their toes. With this in mind, here’s my take on three key trends retail marketers should consider if they want to stay at the top of their game this year.
Consumers no longer just buy a product – they buy a story, as well as a brand’s ethical and moral standpoint.
Customer data is gold dust, but in order to harness that curious mindset – and win over the hearts and minds of customers — marketers must ask more, and better, questions of their data, partners and technology.
Harmony Murphy is GM Advertising UK at eBay and NDA’s monthly columnist.
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