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NDA Staff
16 February 2022
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NDA, in partnership with Xandr, is collecting the views of some of our industry’s leading figures for their predictions on 2022 and beyond. Next up Liam Brennan, Global Head of Innovation and Lead Consultant, MediaCom.
“From my experience, weak information presented well is often digested better than great information presented weakly”
We tend to tackle straightforward problems with complex solutions and celebrate achievements in complexity rather than improvement in outcome. Indeed, often complex problems will have simple solutions.
There was a point in my life where I genuinely believed that MySpace would outlast Facebook.
In marketing it’s crucial to invest time in asking simple questions of the insight, or indeed the parameters of how that data was collected in the first place.
Liam Brennan (@LCBrennan), Global Director
To build for the new normal, brands must go beyond the tactical, and observe how consumers behave differently over time, what value they gain (or don’t) from new experiences and evolve as opportunity grows.
Liam Brennan, Global Director of
Danni Beechey, Associate Director, Global Tech Partnerships, MediaCom, and Liam Brennan, Global Director of Innovation, MediaCom on diversity in thought leadership.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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