Are current models of media buying helping to fuel prejudice and misinformation against LGBTQIA+ people? What more can the industry do to redress the balance in favour of a more inclusive, progressive and positive media landscape?
Boots has joined Publicis and Diversity Media Sales as the third parner to be announced for NDA’s Media Pride lunch celebrating our industry’s LBGTQIA+ community.
As a Black queer person working in the digital industry, I know one of the biggest challenges faced is being involved in digital campaigns that don’t represent who we are, from creative execution to the media platforms being utilised. When we are asked to work on campaigns that don’t authentically represent the LGBTQIA+ community, it can create a conflict of values and a sense of disconnect from our own work.
To celebrate its launch, on the 21st of September New Digital Age will host the Media Pride lunch, bringing together the LBGTQIA+ community and allies in person, featuring some of the community’s leading lights.
Ben Cicchetti is VP, Corporate Marketing at InfoSum and the latest to be interviewed for NDA’s Media Pride initiative.
Max Siegel, the Director of Trans& and content creator @theyrequeer, defines himself as a “Career Queer”. After spending years in partnerships and marketing, Max began sharing his own story of gender transition on social media and as a speaker, aiming to cut through the misinformation and misunderstandings around Trans and LGBTQ+ people. Today he speaks and consults for organisations all over the world to help them better understand, support and celebrate LGBTQ+ team members and customers.
Mandy Rayment is Director Of Communications at Publicis Media and sits on NDA’s Media Pride Advisory Board.
With the launch of NDA’s Media Pride, we talk to leaders across the industry to understand the opportunities and challenges within our industry’s LGBTQIA+ community. Next up is Tamara Littleton, CEO, The Social Element.
ith the launch of NDA’s Media Pride, we talk to leaders across the industry to understand the opportunities and challenges within our industry’s LGBTQIA+ community. Next up is Michael Murray, Head of Programmatic Delivery, Mindshare.
With the launch of NDA’s Media Pride, we talk to leaders across the industry to understand the opportunities and challenges within our industry’s LGBTQIA+ community. Next up is Bryan Scott, Marketing Communications Director, Ozone.
With the launch of NDA’s Media Pride, we talk to leaders across the industry to understand the opportunities and challenges within our industry’s LGBTQIA+ community. Next up is Jerry Daykin, Head of Global Media at Beam Suntory.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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