Blis has announced a new partnership with VIOOH, a leading premium global digital out of home supply side platform, to bring JCDecaux’s premium digital out of home inventory to the Blis platform. The partnership kicks off today in the UK, with other European markets, the US and Australia to follow, and deepens Blis’ commitment to being a leading omnichannel brand partner.
Through a strategic integration with VIOOH’s SSP, Blis now offers clients access to JCDecaux’s premium digital transport, billboard and street furniture inventory. By using Blis’ interactive planning platform, Audience Explorer, clients can layer location, lifestyle, telco, spend and other rich anonymised data to create richer target audiences, so they can buy the digital out of home placements that are most relevant to their campaign goals.
“We are excited to partner with VIOOH to bring premium DOOH inventory to the UK,” said Amy Fox, VP Product at Blis. “By combining Blis’ precise location data and rich third-party audience data with VIOOH’s quality DOOH inventory, our clients can now also reach the most relevant out-of-home audiences. Bringing digital out-of-home inventory to our platform is a key milestone, as it marks the next step in Blis becoming a true brand campaign partner for our clients by delivering a fully omnichannel offering. Clients can now create more cohesive omnichannel campaigns, all through Blis’ proprietary planning platform, Audience Explorer, and then activate them with Blis too.”
By adding premium digital out-of-home inventory to its platform, Blis now offers clients the ability to plan and buy standard, high-impact and premium display, video, audio and CTV inventory as well as DOOH, using accurate, real-world location data as well as third-party data, all in one integrated platform. The Blis and VIOOH partnership is unique because of the layering of these other data signals, including clients’ first party-data, via Audience Explorer to inform fully-integrated DOOH planning and buying that is part of a broader omnichannel media plan.
“Our partnership with Blis will give more media planners and buyers access to high-quality DOOH inventory,” said Gavin Wilson, Chief Revenue Officer at VIOOH. “ Including programmatic DOOH within omnichannel campaigns is a key area of interest for the market now, and we look forward to working with Blis to deliver meaningful and efficient campaigns with optimised results to their clients around the world”.
