Interviews, insight & analysis on digital media & marketing

Contextual ad platform GumGum breaks the billion dollar ad spend barrier

GumGum, a contextual-first, global digital advertising platform, has broken the $1 billion dollar ad spend milestone.

The Contextual Advertising global market is projected to be a $335.1 billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. Advertisers are now embracing contextual solutions amid global calls for data privacy regulations and are beginning to understand the power of context as a proxy of intent, rather than personal identifiers. 

GumGum’s CEO, Phil Schraeder, said:“We’re thrilled to mark this milestone, which we see as a significant moment in our ongoing journey and growth here at GumGum, after championing contextual technology for over a decade. We know contextual technology is the ultimate universal targeting method for a cookieless age, capable of reaching consumers in the right mindset across current and future environments to drive better business outcomes and increased sales.”

Rather than leveraging third-party cookies that track consumers around the internet, contextual targeting allows advertisers to meet people in the moment they are in by aligning ads with the context of a digital environment resulting in increased attention, brand recall and consumer action. GumGum is the only independent tech provider to have achieved the Media Rating Council’s (MRC) content-level accreditation for contextual analysis, brand safety and suitability, demonstrating the advanced sophistication of the proprietary contextual platform and its ability to truly understand the full context of digital environments. 

Since GumGum’s founding in 2008, the company has grown to almost 500 employees across 19 markets worldwide including the UK, Germany, Australia, Mexico and Japan. Bolstered by recent partnerships, GumGum is moving aggressively into the gaming and connected TV (CTV) environments in 2023.


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