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Incubeta acquires Bruce Clay MENA as part of global expansion strategy

Digital marketing group, Incubeta today announced its acquisition of Dubai-based integrated digital marketing agency Bruce Clay MENA, specialists in search, social and creative. This acquisition, the fourth in 12 months for Incubeta, will expand its global presence in the Middle East and North Africa Established in 2015, Bruce Clay’s MENA office is part of the Bruce Clay Inc. network and has delivered SEO, PPC, Creative and Social Media solutions for brands, such as McDonalds, Johnson & Johnson, Zoflora and Canon.

Lars Lehne, Group CEO of Incubeta comments: ”This acquisition fits squarely with our ongoing strategy of acquiring companies that complement our core business growth. Having Bruce Clay MENA join the Incubeta family opens up an endless avenue of opportunity for us in the services we can provide, the work that we can do, and the culture that we continue to build. I’ve no doubt that they’ll contribute to our overall success as a business, a brand and a partner.”

Sitting under the Incubeta brand, Bruce Clay MENA will have access to Incubeta’s full scope of services, including Incubeta’s exclusive Google Marketing Platform relationship.

Neal Patel, Managing Director of Bruce Clay MENA comments: “Once Incubeta showed an interest in our business and after meeting the leadership team, it was an easy decision for us to pursue this partnership. These are truly exciting times for Bruce Clay MENA, as through the Incubeta brand we will infuse deep performance marketing knowledge and experience into our team and agency offering – unlike anything there currently is in the region.

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