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Agency News: Havas, We Are Social, 180 Amsterdam, Jaywing, Joint and more

De Beers has appointed Havas Media Group as its global media agency of record following a competitive pitch. The business will be run out of Havas Media Group UK’s luxury international unit, which also handles other prestigious luxury clients including Hermès, Credit Suisse and Fabergé. The result of the pitch sees the agency retain the media business for De Beers Jewellers, whilst broadening its reach across De Beers to include De Beers Forevermark.

Royal Opera House, has appointed We Are Social to attract a younger and more diverse audience to the venue and its productions.  We Are Social will initially be launching a socially-led creative campaign across both social media and above the line channels for Royal Opera House. Longer term, the agency will be supporting the venue’s marketing ambitions, helping to attract a younger and more diverse audience to the performing arts powerhouse.The appointment comes following a competitive pitch. 

Prostate Cancer UK and Sky Media announce a fresh continuation of their partnership by celebrating the great men in our lives and encouraging men to discuss their health with loved ones. The multi-faceted TV advertising campaign will see three bespoke documentary-style pieces of content featuring famous sport stars across Linear TV and social media. The longer three-minute versions of content will also sit across Sky Sports’ YouTube and Facebook channels, with a one-minute cutdown for Instagram and a 90” edit for TV. Native articles will also be hosted on SkySports.com.

Creative agency Joint has launched its debut work for Valeo Confectionery with its “Satisfyingly Long Lasting” campaign for Fox’s sweets. Joint won the Fox’s account, owned by Valeo Confectionery, in November 2020 during lockdown. This is their debut campaign for the brand which is scheduled to run across TV (30 second advert), OOH, print and social channels (60 second advert), with plans for campaign extension through audio, social and in-store throughout the year. It coincides with a fresh packaging rebrand, featured throughout all the comms.

Influencer marketing agency, MG Empower has been acquired by US-headquartered Amyris, a synthetic biotechnology company active in the Clean Health, Beauty and Wellness markets through its consumer brands and a top supplier of sustainable and natural ingredients. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world’s most influential brands, including Amyris, Bumble, Chopard, StarzPlay, Deliveroo and TikTok Bytedance.

180 Amsterdam has announced the strengthening of its creative leadership team with the appointment of two new ECDs, a Creative Director team, a data-focused Strategy Director and the promotion of one of its own Creative Directors to ECD level. Creative partners Katrina Encanto and EJ Galang have joined as ECDs, after spending seven years as a creative team at MullenLowe London leading global clients such as sloggi, Nutella and several Unilever brands, while working on others such as Dulux paints and charities the pair believe in. They will be working alongside the newly promoted John Messum, who steps up from Creative Director to ECD.

Jaywing has developed the 2021 back-to-school campaign for leading arts and crafts brand, Crayola.   Using videos and images showing children colouring in a series of letters to reveal the phrase “Back to School”, the school children play a huge role in the project. Estimated to reach over 3.5 million parents, the campaign has launched across Facebook, YouTube and Instagram and will run until the 6th of September.

Sensate, the state-of-the-art sensory device and companion audio app, designed to calm our fight-flight-freeze response through non-invasive infrasound technology, has appointed leading PR agency, The PHA Group, to handle its UK PR.   

Fashion retailer PrettyLittleThing has beaten luxury fashion brand Dior to the number one spot in Little Dot Studios’ new social engagement ranking; The Digital Connections Score. PrettyLittleThing came in at number one due to the strength of the brand’s unique approach to content, positioning itself not only as an online retailer but as an entertainment brand. It beat top luxury brands: Dior, Louis Vuitton and Gucci who were included in the top 10.

My Tutor announced the launch of its latest campaign ‘You Never Stop Worrying’ featuring creative production by Joint and media planning and buying by Goodstuff.

MyTutor is the UKs most trusted online tutoring platform, where parents and students can get live expert help in any subject, at any level, from hand-picked tutors. 

Techfugees, a global non-profit which advocates the use of responsible tech innovations to empower digital inclusion of refugees, has appointed Milk & Honey PR to accelerate its mission to amplify digital inclusion of refugees and displaced people and their positive contribution to digital society

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