Interviews, insight & analysis on digital media & marketing

NDA Agency News: the7stars, Incubeta, adam&eveDDB, Elvis and more

The UK’s largest independent media agency, the7stars, has revealed how it is using mobile phone data from Skyrise to win new business based on being transparent, open and privacy-first. Using Skyrise’s unique data set based on 20 million mobile phone users, the agency is helping clients make more informed decisions about media and marketing strategy, even before they have received a brief.

After leading successful campaigns in 74 global markets, international marketing agency Incubeta, has taken ownership of paid media across all Les Mills social channels globally. This allows further flexibility and collaboration in cross-channel marketing and offering the ability to reach users with the right message, in the right context, at the right time.

adam&eveDDB is expanding its CX offering – formalising its partnership between TRACK and its existing customer experience team – putting emotional data at the core of adam&eve’s CX offering.  The agencies joined forces last year to win the integrated JetBlue business in the US, working across all of JetBlue’s travel properties including JetBlue airways, JetBlue Card and the TrueBlue loyalty programme covering brand strategy, advertising, CX, CRM and personalization. 

London-based creative agency, The Brooklyn Brothers, has announced the third year of its Night School initiative to attract young people from ethnically-diverse backgrounds into the creative industries. The free training and mentoring programme combines in-person workshop sessions with online collaboration. Alumni from previous years will return to pay it forward and lead on this year’s curriculum, collaborating with guest experts across a wide range of fields to share their collective wisdom with the budding creatives.

As it reaches 13 years in business this summer, Loom Digital is celebrating its best-ever half-year financial performance. The Bristol-based digital agency has scooped 11 new clients in the past six months, including LITELOK – the brand behind the world’s lightest bike locks; fuel storage solutions company, Western Global; and summer school provider, Summer Boarding Courses (part of Dukes Education).

Creative agency ELVIS has announced that it has achieved B Corp certification, following a two-year journey which has seen it completely reinvent its business. The certification represents a major stride forward in the agency’s ongoing mission to help people and brands grow in a better way. Since kicking off the process in 2020, ELVIS has focussed on adopting best practices across B Corp’s five core areas: Governance, Workers, Community, Environment and Customers. 

Creative agency EveryFriday has been appointed by Ashman, a new banking proposition, to evolve its strategic brand positioning, expression and go-to-market launch. Ashman, which was founded by real-estate entrepreneurs Ashkin Mittal and Manhad Narula, plans to transform the banking experience for property SMEs (small and medium sized enterprises), a £90bn market opportunity.  

European conversational AI unicorn has appointed Diffusion as its first retained agency in the UK after a competitive pitch process.Conversational commerce technology is enabling companies to expand their customer engagement offering to all the channels customers use most. 

Harbour, the independent brand communication consultancy fronted by industry veterans Kev Chesters, Mick Mahoney and Paul Hammersley, is to launch a new metaverse offering, Harbour Immersive. Harbour has hired immersive strategy expert Adipat Virdi (ex-Meta) to lead the new business unit. The new offering aims to put the “why?” of the metaverse before the “what”, helping brands to understand the role that immersive can play in their broader communications plan, in order to develop an effective strategic approach. 

mSix&Partners – a progressive and entrepreneurial media network and joint venture between The&Partnership and GroupM – is launching a new training academy to upskill underrepresented groups by offering opportunities to people who might otherwise not have thought about or had the chance to get involved in the creative industries. In partnership with Google, Meta and TikTok, The&Academy will provide accessible earn-while-you-learn training and work experience, whilst building essential digital, tech and data skills, at a new campus in Birmingham opening in September 2022. 

Lemongrass Marketing, the PR and Content Marketing Agency for Travel Brands announced that it will be trialling the 4-day week for all staff with effect from 1 September. Based on the 100:80:100 model – 100% of pay for 80% of the time, in exchange for a commitment to maintain 100% productivity, the team at Lemongrass will get paid for 5 days but work only 4.

The Marketing Practice has rebranded, representing the latest milestone in the agency’s ambition to be the best in B2B. Having brought multiple specialist marketing organisations together under one brand, TMP is now the second largest B2B agency globally, with the overarching objectives of creating the growth engine for B2B tech and to be the place to build a career in B2B marketing.

Property marketing agency Sectorlight is to merge with B2B marketing specialists alan. agency under one combined leadership. Michael Richards, Chief Growth Officer, alan. agency, will additionally lead Sectorlight which will adopt alan.’s insight-led ‘visceral marketing’ approach before rebranding as ‘alan. place & space’.