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DLL launches report highlighting industry trends

The Digital Leading Ladies (DLL), an organisation for women in the digital advertising and technology industry, has released a report outlining the trends the group’s members expect across voice, audio, programmatic, connected TV, influencer marketing, data platforms, digital innovation, the metaverse, 5G, and generation Z.

Contributors to the report include Mary Keane Dawson, Joanna Burton, Cadi Jones, Claire Leon, Lauren Ogúndèkó, Emma Jackson, Karen Eccles, Cat Agostinho, Rachel Barber-Mack, Niki Stoker, Joanna Lyall, Joy Dean, Maria Cadbury, and Katie Atkinson.

“We realised that we have the most influential people in the industry, and it’s a really good opportunity for DLL to represent the amazing companies and the amazing women by bringing this trends report to fruition,” said Maria Cadbury, Director of Strategic Partnerships and Commercials at Say It Now, and Co-founder of Digital Leading Ladies.

The DLL is made up of more than 250 leaders and experts from all disciplines across the digital and advertising technology industry. The aim of the organisation is to create an interactive group which connects, supports, and provides opportunities for its members.

It delivers three events per year including a networking breakfast, the Cannes Innovations Lunch, and a Christmas celebratory lunch. And has worked with the industry’s leading conferences and research bodies to ensure representation of the DLL community – and women across the industry in general – is considered for appearances at events, talks, and panels, and in research opinion pieces.

The organisation was co-founded by Maria Cadbury, Julia Smith, Ellie Edwards-Scott, Lisa Menaldo, Lisa Goodchild, Melina Jacovou, and Tamara Littleton.

NDA will be publishing extracts from the report over the coming weeks.