Interviews, insight & analysis on digital media & marketing

NDA Agency News: A week in agencyland 05/03/21

Müller has launched a ‘Peel Back and Play’ campaign, inviting people to play with their food. With this TV and digital campaign, created by VCCP, Müller wanted to remind people just how fun and playful Müller Corner is. To bring the campaign to life, Müller partnered with brand ambassador: 200m World Champion, Britain’s Fastest Woman, and 2021 Olympic Medal hopeful; Dina Asher-Smith. This campaign is the 1st execution of three TV ads featuring Dina Asher-Smith this year to help excite and uplift the nation. Each campaign will hero a different Müller product.

Freddie’s Flowers have teamed up with Cardiff-based video agency, Aura Ads, to help with ongoing performance creative over the past quarter, and have seen a boost in performance thanks to the partnership. The first batch of creative, which included a branded unboxing video, had an all-time high for the brand, boosting their click-through rate by 20% compared to their previous ad creative, and also an uplift of 10% to their conversion rate, decreasing their Cost Per Acquisition by 25%.

GenCell has selected Babel to drive its global PR programme as part of GenCell’s strategic expansion worldwide. Babel has been working with GenCell since October 2020, with the ongoing objective of raising its profile in the global marketplace. Working closely with CEO Rami Reshef, Babel is harnessing its global media relations expertise to position GenCell as an expert in helping organisations realise the benefits of hydrogen fuel cells in target sectors including utilities, healthcare and telecoms.

Marketing communications agency, Jam has completed a branding project for Kesho. Following a three-way competitive pitch, Jam was enlisted to rebrand two of the company’s core brands, Kesho and Curtains, whilst creating and launching a brand for a new consumer e-money account. Jam re-energised the brand, carefully developing a new narrative, creative and tone of voice that harnessed the brand’s heritage and customer-centric attitude, whilst embracing its digital future. With a bold new look and narrative, Jam transformed Kesho into Sercle introducing the refreshed brand to new and existing audiences across the industry. The brand’s accounting software, Curtains was also rebranded to Sercle Platform.

The Harbour Collective has announced Rufus Leonard as its new design and technology partner. Rufus Leonard CEO, Laurence Parkes said, “As the Harbour Collective’s design and technology partner, we’re able to extend our team to help our clients access quality expertise from this trusted network. Meaning our clients benefit from both Rufus’ multidisciplinary team and a bespoke wider team of experts that can scale and flex to suit their needs. On the flip side, we’re ready to support our partners by applying our unique experience engineering approach, to help future clients deliver extraordinary digital experiences”.

Prosper Ex has partnered with Absurd to bring an industry-first employee platform to market that will promote and engender wellbeing in workforces across Australia. The platform is intended to give organisations the capability to easily reward employees with perks, as well as recognise efforts and gain valuable employee insights, with easy to implement functionality. It is particularly aimed at the construction and mining industries, where employee wellbeing can be very much an afterthought or difficult to manage due to distributed workforces. Prosper Ex’s platform aims to address this by creating a seamless touchpoint bridging the gap between employees and their employers. Tasked with service design and product development Absurd will launch an MVP using Umbraco 8 CMS, which will be built out using real-time insight and testing.

M3 has been appointed as the creative agency for automotive brand MG Motor UK Ltd. A dedicated team of creatives, strategists, designers and account handlers, led by Group Creative Director Stu Perry and Client Services Director Lennon Kelly, have been tasked with establishing MG as a challenger to target the big four car brands in the UK. M3 will also help to support the company’s position as a modern international car manufacturer, with a specific focus on the growing electric vehicle market. New UK brand guidelines and national tactical campaigns to promote MG’s range from April 2021 will be the first priorities, along with supporting growth and the firm’s 120 main dealer network.

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