Birds Eye Green Cuisine is revealing a new integrated campaign to support its role as the official plant-based sponsor of Team GB for the upcoming Tokyo Olympic Games. The push was developed in partnership with creative agency ELVIS. To promote its first sponsorship of this size, Birds Eye selected its digital and social agency of record ELVIS as the lead creative agency for the partnership. Green Cuisine has worked with the agency to develop a sponsorship platform in order to boost brand awareness and drive sales amongst flexitarian families, with a focus on its taste credentials.
Skipton Building Society, the UK’s fourth largest building society, has appointed Jaywing as its strategic agency partner to develop the brand’s story and provide long term strategy and creative. It will be responsible for creative brand strategy and execution, building on Skipton’s iconic castle brand mark and developing creative concepts, leading with TV, as well as digital channels and print, including press and social media. The partnership will see Jaywing direct the strategic roadmap for the brand over the next three years.
Global creative marketing agency, Komodo, has announced it will be launching a dedicated Tik Tok arm to the business later this year, following a series of key industry hires. The agency, which partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands in the creation of engaging and unique Tik Tok campaigns. Abi Hand has joined Komodo to head up the new division, having held a previous position as Senior Talent Manager at one of the UKs leading Tiktok agencies.
The PHA Group has been appointed by Central Asia-based fintech Alif to support its media exposure in the UK press. Alif has a full banking license in Tajikistan, and a payments license in Uzbekistan, with plans to expand in the wider region. The PHA Group, has been tasked with building the media profile of Alif as it strives to become the world’s first Islamic fintech unicorn revolutionising Central Asia’s financial ecosystem.
Jargon PR, has acquired North West PR specialists Souter Public Relations. The acquisition will see Jargon PR increase its presence within the North West of England. Jargon PR will welcome Sue Souter, Founder of Souter PR and the three-person agency team to Jargon PR. Sue is joining Jargon PR as Associate Director and will report toCEO, Simon Corbett.
Design agency, Nexer Digital, has won a year-long contract with UK Research and Innovation (UKRI) to provide user research, interaction and service design expertise in the development of its new digital funding service. Nexer Digital’s team is collaborating with UKRI’s in-house team, and other suppliers, to simplify and harmonise the funding process for research and innovation in the UK. These improvements will allow applicants to spend more time conducting research and innovation to benefit our communities.
Midlands based digital product studio Freestyle has been commissioned by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) to create a digital solution to upskill the sporting workforce during the Covid-19 pandemic. Sport England commissioned CIMSPA to deliver ReTrain – a £1.5m training initiative, designed to retool the sport and physical activity workforce. The project enabled eligible employers to either maintain their pre-Covid programme or to enhance it further.