Ramp, a UK-based forecasting analytics business, has proudly announced that they have acquired a majority stake in Hoorah, a disruptive, full-service creative, digital media agency based in South Africa. The deal aims to bring Ramp’s unique analytics and performance marketing capability to Hoorah providing them with a competitive advantage in domestic and international markets. Hoorah will continue to operate as an independent subsidiary led by founder and CEO Shaune Jordaan, who remains a shareholder.
Car leasing comparison site, Moneyshake, has chosen Wolfenden to lead its organic search strategy, supporting the brand across SEO and digital PR to hit its 2022 business growth targets and beyond. Leeds-based digital marketing agency Wolfenden will implement a strategy to lift the brand’s organic visibility and revenue, helping to future-proof Moneyshake’s organic performance in an increasingly competitive market. A core element of the agency’s strategy includes data and tracking support, creating a robust tracking foundation to deliver invaluable insights on site performance and user behaviour to the Moneyshake team.
Creative agency Impero’s first piece of campaign work for Christian Aid is launching on Good Friday, following the agency’s appointment at the end of 2021 after a competitive pitch process. The campaign, ‘United By Hope’, is the charity’s first brand campaign in five years and aims to increase relevance, consideration and support of Christian Aid, building empathy by focusing on the little things that connect us all regardless of our circumstances. To grow Christian Aid’s supporter base, an audience segmentation was developed with Eden Stanley, which found that while Christian Aid’s audience understood the root causes of poverty, talking about poverty sparked compassion but not action. In addition, it found that most of its audience struggled with the idea that life will get better for people in poverty. Building empathy was key to tackling this apathy. Impero used these insights and additional extensive research to develop a fresh new narrative for Christian Aid. The upcoming campaign celebrates those ‘little things’ that unite us as human beings, like sharing a meal together or playing with friends. The ‘United By Hope’ campaign will be launched on Good Friday via a television commercial on primetime TV, along with YouTube, Facebook, and Instagram ads. It will also be supported by a social engagement initiative that started on April 10th entitled ‘Share Hope’. Going live across Christian Aid’s social channels, ‘Share Hope’ encourages people to share messages and pictures of hope in the context of the current conflict in Ukraine, aiming to flood social media with support in these challenging times.
Dept has introduced Ada by Dept, a proprietary marketing technology platform designed to help brands build and accelerate their digital businesses. Creativity, technology, data and people are the foundations of digital success, and Ada by Dept combines all four with proprietary technology and third-party integrations that serve thousands of campaigns today. Ada by Dept uses data from billions of ads, served in hundreds of countries, across thousands of campaigns, to improve search, social, TV, programmatic, and marketplace results and help brands make better informed, smarter decisions faster.
Enterprise Rent-A-Car has launched its first integrated European campaign by creative agency The Corner. Playing into the brand’s ‘Whatever the mission’ comms platform, the campaign demonstrates how Enterprise’s vehicle range, service ethos and local neighbourhood locations can help people of all types with their everyday missions. ‘Wheel of life’ is a warm, optimistic TV spot, shot by Riff Raff’s Ed Morris, that pans back elegantly through a typical neighbourhood to show how Enterprise, the world’s largest car rental company, sits at the heart of communities, and unlike other airport-based competitors, is part of the rhythm of everyday urban life. Complimentary OOH, print and radio support this overarching message, with photography by Sam Wright, whilst digital and social communicate the different parts of Enterprise’s B2C and B2B offering; like daily car and van rental, insurance replacement vehicles and complete fleet and mobility solutions, such as Enterprise Car Club, which is the largest of its kind in the UK. The campaign, which totals over 500 assets, will run in the UK, Germany, France and Spain throughout 2022 across TV, OOH, radio, print, digital, paid social and e-commerce.
Trusted Net Zero guide organization, The Carbon Trust has appointed digital agency Collective as its Global Digital Media agency of record, following a competitive four-way pitch. Collective will now run campaigns across EMEA and raise awareness for The Carbon Trust. It has been appointed to the business due to its integrated pan European approach across multiple markets and its deep understanding of audience needs, motivations and requirements that will help businesses achieve their carbon requirements.