Interviews, insight & analysis on digital media & marketing

NDA Agency News: Jargon PR, VCCP, Digital Natives and more

Small international PR agency, Jargon PR, has pledged to plant 5,000 trees within the next 18 months through a new partnership with Ecologi, a carbon offsetting charity. Jargon PR will subscribe every agency client to the Ecologi carbon offsetting program which will plant 12 trees per month for every client at the agency, significantly reducing carbon pollution. The agency will aim to plant between 300-400 trees every month and will remove roughly 33 tonnes of carbon dioxide from the environment each month, the equivalent of 80,000 miles driven by car.

EasyJet has launched ‘Holidoorways’, a social-first campaign featuring five different AR filters which aim to whisk the nation away to idyllic locations such as beautiful beaches, canals and coves in Santorini, Venice, Zante, Nice and The Algarve. The social campaign was created by VCCP and VCCP CX and will run for two weeks across the UK and eight other key European markets, including France, Germany and Italy. With visions of sandy beaches and clear blue seas having been sorely missed, the AR filters offer an innovative way to transport users to five luxurious locations from the comfort of their own home. 

From the stunning Santorini coast to the golden sands of The Algarve, these filters will teleport people from the mundanity of their living room to their next potential holiday destination. The VCCP CX team specialise in creating dynamic design-led experiences, which allow brands to reach their customers in fun and engaging ways. The Holidoorways AR portal experience encourages spontaneous interaction, whether outdoors, in a store or eating in your favourite restaurant. Following the airline’s  ‘3 Minute Escapes’ campaign, ‘Holidoorways’ champions escapism by utilising the Instagram platform, with the filters imagined as if the viewer is travelling through their bedroom door into another world.

Social first creative agency, Digital Natives has announced that it has been appointed by LVMH-owned winery, Cloudy Bay to lead on an international digital brand campaign targeting a new generation of wine lovers. Digital Natives will develop the digital strategy, key messaging and creative for the campaign launching this summer focusing on key consumer consumption moments. Bringing to light the isolated beauty of New Zealand, Digital Natives will use their content and cross-channel expertise to drive consideration and brand awareness of the brand in the UK & US markets.

Digital content agency and media network, Little Dot Studios, has launched a specialist Consumer Brand division dedicated to connecting brands with audiences at a time when social and digital platforms have never been more fragmented or important for CMOs. The offering draws on the business’ unique entertainment experience and strong understanding and relationship with digital platforms, providing a fresh approach and filling a gap in the market. Clients already include punk craft beer company BrewDog, and home of motorsport and festivals, Goodwood. The new division, headed up by ex Channel 4 Jade Raad as Director of Brand Strategy, will deliver an end-to-end service, offering a collaborative and consultative approach to digital strategies through data-driven, broadcast-quality creative and digital media buying.

Cryptocurrency exchange Bitstamp have recently launched a European media campaign and appointed a dedicated Media partner to grow their EU market share and broaden audience  demographics. After a competitive pitch process, the world’s longest-running cryptocurrency  exchange have chosen ROAST as its European media planning and buying agency. Digital Performance agency, ROAST will increase awareness and better engage new audiences and  investors who may be low in knowledge of cryptocurrency and the Bitstamp brand. Currently around 9% of the population are European crypto holders, with studies showing that most bought  “as an investment”, and seek simplicity, safety and a frictionless process in this rapidly growing  sector.