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NDA Agency News: SNAP London, Jaywing, Wilfil and more

SNAP London has launched a TV campaign and content series as part of PartyCasino and partypoker’s multiyear partnership with McLaren Racing.  Under the creative platform ‘Access’, the TV and content series is part of TTL activity getting fans closer to the world of Formula 1.  All activity directs fans to the Access hub, hosted at PartyCasino.com and partypoker.com.  On the hub, fans will find behind the scenes content episodes, free to play McLaren games and exclusive competitions to win McLaren experiences. The activity is supported on TV, digital and social channels. Media planning and buying is handled by the7stars in the UK and by Hubble in Canada.

Sheffield headquartered agency, Jaywing, has partnered with Dead Pixel to produce a new brand film for the University of Sunderland. The film, which was conceptualised by Jaywing’s creative team, was shot over three days in Sunderland’s city-centre at a number of locations including local beaches and hospitality venues. The Manchester-based video production agency, Dead Pixel, was brought in to shoot, direct and edit the production.

Jaywing, has also announced a new service for lenders to transform the way they identify application fraud. Previously, Jaywing led the way in developing explainable, controllable models for credit risk purposes through its AI-powered modelling platform, Archetype. Applying the same platform with its deep learning techniques to fraud data, the consultancy is now able to exploit interactions between data points that are highly indicative of financial crime, generating models which predict the likelihood of fraud with unprecedented levels of accuracy. Unlike a rules-based system or a traditional scorecard approach, Archetype’s models can identify pockets of application fraud which can only be detected through nuanced interactions between data in the account records, and the data used to validate them.

New agency Wilful has launched. Wilful is a new agency that works at the intersection of tech innovation and sustainability to help clients amplify and scale solutions to the climate emergency. The agency is built on the merger of its founding task force members, Cherish and Gong Communications. The agency launch coincides with an unprecedented global push to find solutions to the climate emergency and more sustainable ways of living. Investment capital is being funnelled to fund climate innovation across all sectors with sustainable food and mobility overtaking renewable energy.

CM Group, a portfolio of martech companies focused on multichannel digital marketing, has announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communications with client segments across multiple channels. As marketers increasingly seek multi- and omnichannel technology solutions to meet modern customer expectations, CM Group will expand its primary focus from email marketing to overall customer engagement and give marketers the ability to acquire, engage, and retain customers through the channels that matter most.

Virgin Money, has appointed performance marketing agency, Journey Further, as its retained SEO partner. The appointment follows a competitive six-way pitch process and will see Journey Further manage the bank’s SEO activity, including digital PR. Journey Further will focus on amplifying online visibility across Virgin Money’s full range of products and services. 

Coley Porter Bell has partnered with You Be Chef to strategically reposition the brand and create a new brand identity system that stretches seamlessly across digital and physical experiences. To support You Be Chef’s growth ambition outside its Isle of Wight hub, the brand needed a sharp repositioning able to reflect the level of excellence of the food and to stand out in the evolving and increasingly competitive premium restaurant meal-at-home-boxes space. Coley Porter Bell’s strategic and creative development gave the brand more solid and meaningful foundations and a differentiating, characterful identity system. The repositioning takes the opportunity to cut through the category by capturing the love, expertise and creativity that goes into each box and allows everyone to easily recreate Michelin dishes at home turning everyday at-home dinner times into extraordinary moments of delight.

Audience Collective, the specialist digital insight group, has acquired PR and content agency, The Lucre Group. In response to client demand, the deal strengthens Audience Collective’s UK offering, with the group now able to provide clients with a full suite of marketing and communication services. The search-savvy PR and content specialist joins six other independent agencies within the Collective, including brand communications agency, Ponderosa; market research and insight agency, Spark; and digital media strategy house, Crunch.

Global data and measurement-driven media agency Essence will become Deutsche Bank’s new lead media agency from 1 January 2022. For the first time ever, one agency will manage the media buying for most of the portfolio of brands and products across the group, including all media and platforms online and offline, nationally, and internationally. “Essence is the ideal partner to have at our side. Essence thinks through campaigns based on data from the customer’s point of view – and scales and distributes them together with their global network GroupM,” said Tim Alexander, the Chief Marketing Officer (CMO) and Chief Experience Officer (CXO) Private Bank.

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