Interviews, insight & analysis on digital media & marketing

NDA Agency News: Spark Foundry, tmwi, R/GA London and more

Spark Foundry, the UK Acceleration agency, has launched a new scented, multi-sensory OOH campaign for the newest member of the Jack Daniel’s family – Jack Daniel’s Tennessee Apple. The new campaign will drive awareness of Jack Daniel’s Tennessee Apple among ‘Flavour Seekers’ – 18-34-year-old gin, vodka and flavoured cider lovers – encouraging them to make Jack Apple and Tonic their refreshing drink of the summer. The campaign will show Tennessee Apple as a great alternative to gin and tonic, best enjoyed over ice, mixed with a premium tonic and garnished with an apple wedge. It will run across OOH and digital for seven weeks over the summer. Launching on 12th July, the OOH sites will be apple scented and will feature takeovers in London’s Leicester Square and Clapham Common, alongside other national activity. Running from 28th June, the digital element, including paid social, will dynamically trigger the Tennessee Apple creative when temperatures hit 24 degrees outside.

Marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience targeting strategies with high-impact, personalised creative. The Royal Mint produces coins for the United Kingdom. It is wholly owned by Her Majesty’s Treasury and is under an exclusive contract to supply all the nation’s coinage. tmwi was tasked with ensuring that the Royal Mint reached the right audience at the right time with the right message, with bespoke creative for each of the Royal Mint’s online audience personas. The aim was to drive customer acquisition through high impact reach and frequency at the top of the funnel, increase awareness and brand uplift amongst a new audience, whilst engaging throughout the consideration phase of the funnel to drive conversions. By activating a full funnel strategy using its high impact, personalised creative formats for engagement, tmwi drove highly relevant audiences direct to The Royal Mint’s website and brought over 88,000 new users into the funnel.

R/GA London is proud to announce the ‘Preservation Play’, an innovative initiative that will provide new revenue streams to both Project Zero, a charity that works around the world to protect and restore the ocean, and other environmental organizations.  ‘Preservation Play’ is a YouTube channel where the ad revenues generated are used to save the natural world. R/GA London set up ‘Preservation Play’ to direct money and attention to NGOs and charities that are actively working on saving the environment. The ad revenues earned will go straight to the NGOs.  A small proportion will be used to buy Adwords and Discovery ads to promote the content, generating more views, and more ad revenue.

Findmypast, the online family history website, has appointed Milk & Honey PR as its SEO PR agency with a focus on growing brand awareness. Milk & Honey PR which specialises in managing and nurturing reputations for ambitious growth companies, was awarded the work following a competitive selection process. The agency will support Findmypast in delivering their SEO PR goals, with a focus on boosting brand awareness and generating quality backlinks. 

Teads, The Global Media Platform, has announced the winners of the first Teads Awards Grand Prix. Judged by a prestigious panel of marketeers, the awards celebrate the best in mobile creativity from around the world. After 6 rounds of awards over the past 12 months, the Grand Prix Awards served to surface the best in class of mobile advertising. The winning creatives were selected from more than 3,000 submissions from 30 markets across US, LATAM, EMEA and APAC, making the Grand Prix a true celebration of collaboration, creativity and innovation in the digital space. Awards were split across 3 categories: Best Optimized Display, Best Optimized Video and Best Optimized Campaign through L’Atelier. L’Ateliers are Teads’ proprietary creative workshops – bringing brand and agency teams together with Teads Studio’s designers, developers and creative strategists in focused sessions. By bringing all key stakeholders into one session, L’Ateliers are a unique, energising, environment where digital assets can be matched against campaign KPIs and created in real-time.

Momentum has acquired Boston-based research, advisory, and training firm ITSMA. The deal creates a world-class growth consultancy offer, bringing together a decade of Momentum’s experience increasing market share for leading companies and 25 years of ITSMA’s role as a source of thought leadership, community, and hands-on knowledge for B2B marketing leaders. The combination of both firms will enable clients to address their most strategic go-to-market challenges and tap into a unique set of capabilities.

Digital transformation consultancy Kin + Carta is opening its doors in Athens, Greece, as it accelerates ambitious growth plans into Europe in the wake of Brexit and the pandemic. Kin + Carta’s Athens office will be a full-service delivery hub for existing and new clients across mainland Europe and the UK, running the gamut of technology, data and experience with everything from creative assets and tech development to management consultancy. The business is actively recruiting local talent to bolster the launch team made up of existing Kin + Carta staff, with delivery lead Thanos Gkavos as the founding member of the Greek leadership team. His previous roles include senior product portfolio and programme manager stints for brands including Tesco and Macmillan Cancer Support. The Athens hub currently has fifteen engineering roles open, with an aspiration to grow the headcount to between forty and fifty staff in the immediate future.

Jellyfish, a digital marketing partner to Nike, eBay, Samsung and Uber, has announced the launch of Jellyfish Technology Solutions, a dedicated team of 150 engineers & product teams, to drive innovation and future-proof it’s global offering. With digital transformation taking a quantum leap following the coronavirus pandemic – global adoption of partially or fully digitalised products and services accelerated by seven years in 2020 alone – Jellyfish Technology Solutions will work closely alongside Google, Facebook and Amazon to prepare its businesses and partners for the technological, data and privacy updates to come in 2021 and beyond.  Benjamin Pipat, Chief Solutions Officer, Jellyfish Technology Solutions and a senior team of technologists will lead a £10 million project per annum to develop and enhance its set of proprietary technologies and SaaS products.