Interviews, insight & analysis on digital media & marketing

NDA Agency News: The PHA Group, Design by Structure and more

Social enterprise support Cancer Central has launched its new brand identity created by Design by Structure. The new creative work includes a brand identity, a website look & feel, and brand guidelines. The identity is based on a ‘guiding you’ creative proposition, supporting the social enterprise’s key messaging. The site was designed to guide people to information pertinent to the stage they are at in their illness, offering support for practical issues and services such as local societies or taxi hire to deeply personal ones such as finance, hats or wigs.

Cadbury and VCCP are launching their new campaign ‘#ForTheLoveOfChocolate. The newest campaign from VCCP rallies the nation to support high street chocolate shops. At a time when the country eases out of lockdown and essential shops reopen, the latest campaign from Cadbury encourages consumers to forego buying a bar of Cadbury Dairy Milk, instead opting for chocolate from an independent high street chocolate shop. The integrated campaign will play out across TV, YouTube, OOH with an activation on Cadbury Gifts Direct as well as a shop activation in Birmingham. PR will be supported by Golin, and media planning and execution by Carat.

Manchester-based full-service digital agency Banc has recently expanded its well-established Content Marketing department with the launch of a dedicated Digital PR division. The creation of this new service structure has been facilitated by both strategic internal appointments and key recruitment – and complements the business’ existing service areas in Technical SEO, Content Marketing, Paid Media, Conversion and Web Design & Development.

Digital marketing group, Incubeta, has announced its expansion into Latin America (LATAM), and the Middle East and North Africa (MENA), with the opening of two new offices in Dubai and Mexico City, Mexico. In Dubai, Incubeta is partnering with analytics and Martech consultancy agency e-CENS, which will enable international and in-market clients to expand and develop their digital performance in MENA with the same service level they know and trust globally with local insights. In addition to the Dubai expansion, Incubeta has also moved into Latin America with the opening of its new office in Mexico. As digital ad spend increased to $9.33B in 2020, this new market entry will allow Incubeta’s clients to accelerate their business growth in LATAM through the company’s data-driven approach and track-record of success across sectors, including retail ecommerce.

The PHA Group also announced its appointment by mobile marketing consultancy, ConsultMyApp, to manage its UK communications strategy. The PHA Group has been tasked with building the media profile of ConsultMyApp to help it become recognised as the best in the business and the go-to authority within the mobile marketing space. The agency will also raise the profile of ConsultMyApp’s Founding Director, Mike Rhodes, in sharing his expertise on mobile app optimisation and the importance of end-to-end app marketing strategies for businesses to maintain a competitive market advantage.

Seedtag has partnered with Treedom to create a Seedtag Forest, and is planting 400 trees in its clients’ and employees’ names in reforestation projects in Africa and Latin America. This initiative will offset 130 tonnes of CO2. The Seedtag Forest will feature 400 trees of Grevillea, Cocoa, Coffee, Moringa, Sesbania, Calliandra and Avocado that will be planted in the organisation’s clients’ and employees’ names in reforestation projects in Africa (Kenya and Tanzania) and Latin America (Guatemala, Haiti and Ecuador). Seedtag’s clients had the opportunity to participate in the ‘Grow your own forest’ competition to get their own tree in the Seedtag Forest. Following the success of the competition, Seedtag has also decided to plant a tree for each of its employees in the coming months. Accordingly, the 200 employees and 200 highest scoring clients in the competition will receive a tree on Seedtag Forest, with regular updates with pictures and videos of their tree growing throughout its lifespan.

Sotheby’s International Realty has announced the launch of its “Nothing Compares” digital-first advertising campaign. The debut marks the brand’s first transcreational campaign which goes beyond standard language translation, ensuring that the concepts consider cultural norms and native languages, allowing the campaign to be immediately implemented in the 75 countries and territories where the luxury real estate brand currently operates. The “Nothing Compares” campaign concept was developed by global experience design agency, Huge, utilizing a digital-first approach to align with the Sotheby’s International Realty brand’s commitment to technology and innovation. The ad campaign will be available in 16 different languages and can be fully localized by each of the brand’s 1,000 offices.

Loom Digital is celebrating the end of a fruitful Q1, as the company announces new hires, welcomes new clients and completes the rollout of its structural and behavioural evolution. Called “Project Stitch”, the business began revisiting its foundations earlier this year and made the decision to do away with job titles and embrace a flat structure, to better service clients and empower its team. The business has upweighted its biddable media (Google Ads, Microsoft Ads) and biddable social media (LinkedIn, Facebook, Twitter, Pinterest) offerings, as demand in the market grows.

Relationship charity, Relate has unveiled ‘Let’s Talk the Joy of Later Life Sex’, a new campaign championing sex and intimacy in our later years. The campaign saw renowned British photographer, Rankin, shoot five older couples and one woman in their most intimate settings and explores everything from long-term love to new adventures, tender intimacy to the more risqué. The pro bono ‘Let’s Talk the Joy of Later Life Sex’ campaign was conceived by advertising and marketing agency, Ogilvy, in response to a lack of older generational intimacy in advertising. Featuring a hero 30” film and eight print executions, the creative will be appearing nationwide from today across DOOH, press and digital. All media for the campaign has been donated and has an approximate value of £250k. Interviews with all cast members will also feature on Relate’s owned channels at launch.

EE has hosted the world’s first 5G augmented reality (AR) Foosball tournament live from Wembley Stadium, creating a mobile game that used its network capabilities to transform the iconic turf into a real-time AR foosball table. Featuring a star-studded line-up, the tournament saw 10 famous faces in head-to-head matches as they power kicked, bounced, and slid to reach the top of the table. The 5G AR Foosball table was created to test EE’s network and demonstrate the true power of 5G.

VoxComm is launching with a manifesto to champion the value that the sector delivers to clients. The VoxComm manifesto outlines clearly the indispensability of the global agency sector in driving the understanding of creativity at the heart of the application of data and new technologies; partnerships and new models; better ways of value-based procurement and adherence to best practice standards. The first initiatives based on VoxComm’s three pillars – Value – Advocacy – Community – will be announced in the coming weeks.