Interviews, insight & analysis on digital media & marketing

NDA Agency News: VCCP, Spark Foundry, Dept and more

Launching on the 16th April 2021, the latest campaign from VCCP sees Walkers tap into the age-old debate with the launch of #crispIN OR #crispOUT. In the latest integrated campaign from VCCP, Walkers will encourage consumers to voice their opinions on their lunchtime sandwich habits and aims to build brand love around the British crisp sandwich across multiple channels. The campaign launches with a tongue-in-cheek 40” film, directed by James Rouse from Outsider, and explores a range of different human reactions to the iconic crisp sandwich; from pride, excitement and delight to confusion and pure disgust. As well as being inspired to create their own #crispIN or #crispOUT sandwiches at home, consumers will have the ability to experience the choice in Subway stores across England, Wales, Scotland and Northern Ireland. From the 7th April until the 25th May, Subway guests will be asked ‘WhichWay’ they want their Sub when ordering in-store, and will able to choose to add Walkers Ready Salted Crisps as a topping on any Sub, wrap or salad from an extra 20p to create a #crispIN meal.

Also part of the Lunch campaign, Walkers have released a brand new flavour, Flamin’ Hot, across its core potato crisps range, for those who want to spice up their life (and sandwiches). Activity will run across TV, video-on-demand with cut downs across online video and social, with Media planning and buying handled by OMD. A consumer PR campaign will launch on Thursday 22nd April by Splendid Communications, with a trade campaign run by Cirkle. In addition, Walkers will run an influencer-led social media series, featuring A-list celebrities including Olly Murs, Asim Chaudhry, Laura Whitmore, Roman and Martin Kemp and Gordon Ramsay led by influencer agency, Billion Dollar Boy.

UK Acceleration agency, Spark Foundry, has announced it has won INEOS Grenadier as part of a competitive pitch. The Performics team at Spark Foundry will handle the automotive brand’s SEO in nine countries. Spark Foundry has been brought on board to lead the brand’s SEO across the UK, US, Australia, New Zealand, Germany, France, Spain, Italy and Portugal. Spark Foundry will implement a performance-first approach to maximise INEOS Grenadier’s discoverability in online searches.

Digital marketing provider, Modo25, is celebrating an outstanding investment from the company’s new chairman, Rob Hamilton. As a result of Rob’s investment, Modo25 can begin an ongoing recruitment drive starting with a whole host of new roles within the company. This will create a pool of digital jobs in Leeds that will help to boost the local economy at a time when growth is essential. Rob Hamilton is a successful internet entrepreneur who scaled the global online property search company, Instant Offices.

Launching today across their digital channels and YouTube, a new brand film for leading European data and tech company SOLITA captures the human potential of data. The film was created by advertising agency Creature, who started working with the next-gen technology company in 2019 to define their brand value proposition. This film, produced by the award-winning Ntropic, is the next stage in that journey to help them communicate the brand idea “Impact That Lasts” to clients and talent. The film will be launched at the global Solita Frontline Summit 2021 and used across all communications for 2021.

Digital agency Dept has announced that it has now become climate neutral certified. Dept became certified after working with the Climate Neutral organisation to measure and offset its 2020 carbon footprint, while proving its long-term commitment to implementing emissions reduction plans. Dept’s carbon footprint is being offset in partnership with Terra Neutra by providing poverty-stricken families in Kenya with clean energy cookstoves. The initiative is part of the Hifadhi Livelihoods project, which protects 18,000 hectares of Kenyan forest each year by preventing rural households from using wood to fuel their homes. In addition to offsetting, Dept is reducing its emissions by rebooting its travel policy while hosting the agency’s IT load and client platforms in partnership with carbon-neutral hosting service, Microsoft Azure.

New research from RAPP and Code (part of Omnicom Precision Marketing Group) has revealed that a third of UK consumers are planning to spend less this year across six key sectors: travel, luxury, retail, automotive, technology and financial services. Undoubtedly a symptom of consumer finances hit hard by the pandemic, the research findings were not all bad news for businesses as they also revealed a way to overcome this challenge. Over half (57%) of consumers say they would spend more money with brands that treat them as individuals (i.e. sending bespoke conversations). The figure increases to 89% for those aged between 16-24 and 77% for 25-34-year-olds.

Polling 1,000 consumers, RAPP and Code unveiled the nation’s current and future spending habits, but also the expectations and desires from brands as influenced by the COVID-19 pandemic. Despite headlines hinting at the dawn of the new ‘Roaring 20s’ once restrictions are lifted, the research revealed that Brits are in fact planning to rein in spending in 2021. Drilling down into the figures per sector, the findings show that travel and luxury will be hit hardest, with 41% and 34% saying they will spend less in these spaces, respectively. However, the cuts don’t stop there as respondents also report intensions to reduce spending in retail (31%), automotive and technology (both 30%) as well as financial services (27%).

Leicester-based marketing agency Digital Ethos has recently won the business of Legal Connection, an exciting startup looking to revolutionise the legal world with its innovative digital platform. Digital Ethos will be providing an omni-channel marketing campaign for Legal Connection, including public relations and social media, to help reach potential users and raise the company’s profile. Luke Tobin, Managing Director of Digital Ethos, said: “We’re delighted to be working with Legal Connection. We believe that they’ve found a great gap in the market and we look forward to utilising all of our skills to help them grow.”