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Precis appoints Casciari Carter as first Group CMO

Precis, a data-driven marketing agency, has welcomed its first Group Chief Marketing Officer (CMO) in Stefania Casciari Carter. Based out of Precis’ Stockholm headquarters, she will oversee all marketing efforts within the group.

Casciari Carter, who arrives at Precis with over a decade of experience in driving brand growth and market expansion, joins the marketing agency from Swedish fintech company Brite Payments, where she served as Head of B2B Marketing.

“I’m thrilled to join one of Europe’s most innovative independent marketing agency groups,” said Casciari Carter. “As consumer habits and marketing channels evolve, brands must adapt to meet these expectations. With an uncompromising ambition to always assist clients in understanding and maximising the impact of their marketing investments, Precis has proven to have a practice that helps companies across industries grow. Together with the talented teams across the different Precis brands, I look forward to solidifying Precis’ position as a leader in integrated marketing solutions.”

Prior to Brite, Casciari Carter spent time as a Managing Director at electronic signature provider ZealiD and as Managing Director for Italy at SaaS company Launchmetrics. And, earlier, she spent four years at digital agency Pulse Advertising, leaving as its CEO and Managing Director in 2019.

“We are beyond excited to welcome Stefania Casciari to Precis as our first Group Chief Marketing Officer,” said Jess Dickenson, Managing Director, Precis UK. “In 2024, Precis is a full-service data-driven agency offering clients an integrated approach to strategy, creative, media buying and data activation. Over the past two years, we’ve welcomed many new colleagues and significantly developed our tech stack.

“Stefania’s blend of international experience, strategic vision, and collaborative leadership style make her the perfect fit to spearhead our marketing initiatives as we continue to expand our offerings and reach to clients worldwide.”