News, views and opinions from the agency community.
The best branding agencies are the ones that really interrogate a brief: they don’t take a packaging redesign brief at face value, for instance – instead, they look at the brand itself as a holistic entity. Is it really just about packaging, or does the entire brand identity need an overhaul? What would make this brand a leader in its category? How can we future-proof it?
The best branding agencies are the ones that really interrogate a brief: they don’t take a packaging redesign brief at face value, for instance – instead, they look at the brand itself as a holistic entity. Is it really just about packaging, or does the entire brand identity need an overhaul? What would make this brand a leader in its category? How can we future-proof it?
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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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