Alexis Faulkner: why adaptability and resilience are so vital in digital media

One of the challenges for teams in the digital space is keeping up with the pace of change. While traditional media has largely had the same buying model for the last 20 years plus, digital just doesn’t stay still. The changes have impacted every area of media, from consumer behaviour online and the tools we use, to the data we can see or the ethics on how we use it.

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