How to manage virtual agency selection in the pandemic
As every business gets to grips with the new normal, and prepares to emerge from it, New Digital Age has launched a
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Marketing best practices for reaching customers in Covid-19 and beyond
Here are some of the best marketing practices businesses and brands can implement to keep customers engaged, and business going throughout the pandemic
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Brand suitability and the power of context at a time of crisis
The impact of the pandemic on media consumption and consumers’ trust in it varies significantly by country and demographic.
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Data needn’t be a minefield if analysed correctly
By Thomas Linley at Cloud Technology Solutions, looks at how technologies like Machine Learning (ML) and Artificial Intelligence (AI) can
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How DTC brands are thriving in the COVID-19 lockdown
The new breed of direct-to-consumer (DTC) brands are benefiting from an accelerated trend towards internet shopping and online activity as a
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COVID-19 and the impact on remote work in the games industry
By David Darling CBE, CEO of Kwalee I’ve been working in the games industry for over 30 years, and in
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How B2B marketers can re-shape marketing strategies in line with the pandemic
By Chris Purcell, Product Strategist at Episerver Traditionally, the B2B buyer journey has been slow and linear, and tactics including in-person
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Complexity and single mindedness in tech innovation
Ahead of our Dragon’s Den-style Innovation Sessions event, where innovative tech companies will have the chance to pitch their solutions to agencies
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Winning hearts and minds: increasing martech adoption in a post-Covid world
By Martin Wilson, Director at Bright Anyone who has attempted to implement a change in the workplace can attest that
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DTC brands reveal the secrets of their success
DTC brands Graze, Don’t Buy Her Flowers and Piglet will be discussing how successful DTC brands are growing their business
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