Every company needs a technical Proof of Concept
by Ed Walker Business Development Director, Foolproof A Proof of concept (PoC) is a basic demonstration that showcases an idea in
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News
The NDA Bookshelf: Virtual Reality Marketing by Henry Stuart
The NDA Bookshelf is our regular feature highlighting the must-read books to survive and thrive in the digital industry. We
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Diageo and Avon have each signed to run £20k+ pitches at MAD//Fest
By By Dan Brain, Co-founder + Content Director, MAD//Fest The two global brands are the latest additions to join the
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Facebook Horizon shows the VR way for marketers
By Yuval Ben-Itzhak, CEO, Socialbakers Virtual Reality (VR) has long been associated with the gaming world or with high-budget Hollywood
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Industry reaction: Digital ad spend up 13%, IAB
The IAB today announced that total UK digital ad spend was up 13% year on year in the first six
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NDA Viewpoints: How data can help CMOs and agencies build better relationships
By Ben Murphy, UK MD Quantcast As we move towards the end of 2019, whether you’re brand or agency side,
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NDA Viewpoints: AR is fast becoming a business-driver for both social platforms and brands
By Marco Delvai, XR Partnerships Director, UNIT9 Never ones to rest on their laurels, Facebook, Instagram and Snap are looking
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NDA Viewpoints: How Robot Process Automation is driving real-time analytics
By James Dening, VP Automation Anywhere. Innovation has revolutionised industries since time immemorial – from the wheel to electricity and
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NDA Viewpoints: Why DTC brands can’t afford to overlook an offline presence
New Digital Age is running a series of articles looking at the future of DTC brands, talking to experts in
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My Digital Hero: Ilicco Elia, Head of Mobile at Deloitte Digital
We’re asking some of our industry’s leading figures to nominate their digital hero and to explain what’s so special about
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