Global mobile markets today, what you need to know
By Michael Craig, VP Sales, Comscore Audiences around the world are shifting their behaviour to be more mobile-oriented than ever
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News
Illegal, indecent, dishonest and untruthful, how political advertising in the 2019 general election let us down
The advertising in the 2019 general election is ‘illegal, indecent, dishonest & untruthful’ according to a review launched today by
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HuffPo UK Editor in Chief Jimmy Leach talks Transparency, Cummings and Tech
Former Government digital chief Jimmy Leach has warned against using government data to help inform party political decisions, saying he
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TSB CMO: Marketers should leave a legacy for society
TSB chief marketing officer Peter Markey believes markers should all go “above and beyond” to affect societal change that transcends
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Robert Webster: Here’s to a positive 2020 for digital advertising
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001 and is NDA’s new monthly
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AOP MD Richard Reeves on digital publishing’s bright future
In the face of the tech giants’ overwhelming commercial clout it’s fair to say that it’s been somewhat difficult for
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The NDA Bookshelf: Agile Transformation: Structures, Processes and Mindsets for the Digital Age by Neil Perkin
The NDA Bookshelf is our regular feature highlighting the must-read books to survive and thrive in the digital industry. We
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NDA Viewpoints: An AR and VR revolution in marketing
Frederic Boyer, Head of New Business, makemepulse Fantasized about for decades in science fiction movies, Augmented Reality (AR) is now
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My Digital Hero: Rob Webster, Canton
Rob Webster is Founder of Canton Marketing Solutions. He’s worked in the adtech industry since 2001. Before setting up Canton,
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Research proves the power of reviews and ratings to drive conversions
By Paul O’Donoghue, VP solution engineering, Uberall Star rating increase of just 0.1 can increase conversion rates by 25%. That
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