Interviews, insight & analysis on digital media & marketing

Programmatic

News, views and opinion from the programmatic and data industries.

Programmatic

Is it time to press pause on audio ads as we know them?

During the physical disconnect over the last year, work and personal calls have shown us the importance of voice in offering us emotional connections. The question is, how does this transcend into the audio advertising space and, more importantly, do we need to press pause on audio ads as we know them?

Programmatic

Identity in a post-cookie world: Google, Mantis, ID5, and Permutive offer answers

Immediate Media’s Advertising arm recently held an event discussing ‘Identity in a post-cookie world’. The first part of the event, hosted by NDA Editor Justin Pearse, brought together representatives from Google Ads, Mantis, ID5, and Permutive, which all offer solutions for the post-cookie future.

Practice Makes Unperfect

Why fast paced ‘culture’ is killing you

Deloitte’s ‘burnout’ survey in 2018 identified that 77% suffered from burnout in their current jobs, 51% of those, more than once.The main drivers of burnout were lack of support and unrealistic expectations.

Programmatic

COVID-19, Advertising and ad blocking

COVID-19 seemed to have driven a growth in desktop ad blocking by 8%, with presently around 257 million monthly active users blocking ads on desktop