Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, shares more best practices for embracing CTV.
News, views and opinion from the programmatic and data industries.
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Programmatic Stars celebrates the pioneers,
Each week, NDA Editor Justin
By Ross Timms, Head of
Adriana Tailor, Head of Data and Insight at Collective Media Europe, shares who her digital hero is and what she’s done for digital.
Independent digital marketing consultant Melanie Mack tells us why her digital hero is Mary Keane Dawson, Global CEO at Takumi.
Over the past couple of years, any digital marketing campaign or customer experience platform worth its salt has had at least some emphasis on personalisation.
The UK CTV market is open and ready for business
By Ryan Cochrane, Chief Operating
Brands are currently only seeing the tip of the SEO iceberg, but thanks to large-scale data collection, they can have a better understanding than ever before.
NDA is talking to experts on how data strategies from brands and publishers are changing with the increased importance of first, and now zero, party data.