Interviews, insight & analysis on digital media & marketing

Retail

People, news and views from and about the ecommerce industry.

Retail

Kevel establishes OpenRTB protocol for Retail Media

The protocol will set new standards for programmatic advertising in retail media and address challenges industry stakeholders are facing in privacy and data protection, data optimization, and transparency

Retail

The prospects for Retail Media

In three short years, retail media has gone from being owned almost exclusively by Amazon to a mainstream multi-billion revenue generator for retailers large and small, writes Bernd Bube, CEO and Founder of ADvendio…

Retail

This is how retail media networks should use AI

etail Media Networks are amongst the fastest growing industries, with gigantic profit margins and revenue streams making it a very attractive model for retail businesses to adopt.