Putting the customer first in digital commerce
11 December 2023
Brands need to think about what they offer at every stage of purchase, says Marie Koropisz of Initials CX…
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People, news and views from and about the ecommerce industry.
Brands need to think about what they offer at every stage of purchase, says Marie Koropisz of Initials CX…
Brands need to think about what they offer at every stage of purchase, says Marie Koropisz of Initials CX…
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc (NYSE: OMC) and leading global customer data science company dunnhumby have announced a first-mover partnership…
51% of Millennials and 48% of Gen Z will abandon a purchase if their preferred payment method isn’t available, writes Donal McGuinness, CEO of Prommt…
InMobi has released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America….
The holiday season brings something a bit different every year for marketers. The uncertainties that have marked 2023 – inflation, mentions of a recession, tighter budgets – have brought unease as marketers are left wondering the potential implications on consumer behaviour for the peak shopping period.
UK shoppers propensity to be influenced by ads at the shelf-edge is growing, as consumer demand and retailer adoption of retail media networks in-store increases, according to research from ADvendio…
UK retail marketers are risking customer frustration and reduced profitability by wasting ad budgets on low stock items, according to new research by product performance management (PPM) platform ROI Hunter…
Harnessing the data-centric strategies of Formula 1, luxury retail brands can transform their operations and customer engagement. Here’s how to apply this approach in several major areas
The protocol will set new standards for programmatic advertising in retail media and address challenges industry stakeholders are facing in privacy and data protection, data optimization, and transparency
One third (33%) of 18-34-year-olds (which include the Gen Z and Millennial age cohort) said they are more loyal to brands with a positive corporate reputation and values which align with their own, compared to just one in seven shoppers aged over 55.
In three short years, retail media has gone from being owned almost exclusively by Amazon to a mainstream multi-billion revenue generator for retailers large and small, writes Bernd Bube, CEO and Founder of ADvendio…
Thomas Charlwood, Paid Search Manager at New Look tells NDA about the fashion retailer’s recent collaboration with Microsoft Advertising…
etail Media Networks are amongst the fastest growing industries, with gigantic profit margins and revenue streams making it a very attractive model for retail businesses to adopt.
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