Insight and opinion on digital business and marketing strategy.
Analysis from CreativeX found that $73 billion could be wasted on non-digitally suitable ads in the fourth quarter of 2023.
Analysis from CreativeX found that $73 billion could be wasted on non-digitally suitable ads in the fourth quarter of 2023.
By Izabela Catiru, product marketing
However, COVID-19 has ripped up the advertising playbook, with many brands choosing to pause all advertising for fear of appearing too insensitive in the eyes of the consumer.
The impact of the pandemic on media consumption and consumers’ trust in it varies significantly by country and demographic.
Tim Harvey, Founder of Knitting
MAD//Fest and New Digital Age
By Supriya Dev-Purkaystha Commercial Director
By Chris Purcell, Product Strategist
By Martin Wilson, Director at
As every business gets to
five tips for COVID-19 CRM email best practice.
By Anna Lappenkueper, co-founder, The
The challenges and how to overcome them of being a woman in the tech industry.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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