Good-Loop has announced the launch of two new tools that will be integrated into its Green Media Suite, part of Good-Loop’s Green Data proposition. These will provide improved user experience (UX) and integration for clients.
Good-Loop has announced the launch of two new tools that will be integrated into its Green Media Suite, part of Good-Loop’s Green Data proposition. These will provide improved user experience (UX) and integration for clients.
UK consumer mobility has increased 57% in the past year, according to data from the latest Blis Consumer Confidence Pulse
Lauren Ogúndèkó has been officially welcomed as Co-founder and Chief Digital Officer at recently-launched ‘media experience’ agency Bicycle London
NDA Agency News shares partnership, appointment and proposition news from iCrossing UK, AccuraCast, Lickd and more.
NDA has been gathering industry feedback to the incredibly positive news from the Advertising Association and WARC’s Expenditure Report. including below, Teads, Redbus Media, Talon Outdoor, Incubeta, Skyrise Intelligence, Azerion and LiveRamp.
Following incredibly positive news from the latest Expenditure Report from the Advertising Association and WARC, NDA has been asking the. industry for its reaction. Below we hear from The Ozone Project, Permutive, OpenX, Xandr and Starcom.
UK ad spend is on course to recover the entirety of its 2020 pandemic-fuelled decline, according to AA/WARC
The Ozone Project debuts bespoke measurement solution for deeper understanding of campaign performance across its platform
Permutive has evolved from a publisher-only DMP to an Audience Platform that enables premium advertisers and publishers to plan, build and activate cohorts.
Digital now represents 40.7% of marketing and communications spend, according to Scopen and WARC’s Agency Scope UK 2021/22
Procurement will be the biggest force for change in improving diversity in the ad industry, rather than the “virtue signalling” of moves by the agency networks, according to S4 Capital Executive Chairman Sir Martin Sorrell.
A roundup of new campaigns and developments across agencyland, featuring Elvis, Jaywing, Freestyle, Nexer Digital, Komodo and more.
People moves across the digitalm advertising and tech industry including Wagawin, MSix, Imagination, Speed, TMW and more.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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