B2B payments company Mondu is to collaborate with Mangopay, a modular and flexible payment infrastructure provider for marketplaces and platforms…
B2B payments company Mondu is to collaborate with Mangopay, a modular and flexible payment infrastructure provider for marketplaces and platforms…
Ecommerce is set to dominate the adtech industry in the next year according to industry leaders gathered at last week’s Adtech: The European Perspective event on Clubhouse.
The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.
Publisher Future Plc and programmatic rich media platform JustPremium have teamed up for testing on Google’s upcoming launch of Core Web Vitals in May 2021. The partnership aims to produce guidance that ensures publishers offer fully ‘CLS-compliant’ services to advertisers and agency partners.
hyScore, the contextual targeting technology company has partnered with Xandr Curate, AT&T’s advanced advertising marketplace, to offer semantic programmatic advertising campaigns to customers using Xandr’s DSP and Curate.
Ryan Afshar of LiveRamp will be joined by Alex Kirby of Dennis, Chloe Grutchfield of Sourcepoint and Viktor Zawadzki from MediaMath.
Hampshire-based digital marketing agency, Koozai, has hatched a new idea – tech-free Tuesday for all staff, whereby modern technology is banned in favour of communicating through written notes and carrier pigeons. The move to working from home is what sparked the idea due to chirping from team members around difficulties in communicating in a timely fashion.
In-game advertising specialist Adverty AB has announced a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play and In-Menu formats for both branding and performance advertising within its increasingly popular games.
This weeks talent tracker brings you recruitment news from companies including A Million Ads, Finecast, Brand Metrics and much more.
Analysis of activity by CRM platform HubSpot’s customers has revealed UK consumers opening more marketing emails this month than at any other point during the pandemic.
Brands should anticipate a surge in consumer spending over the coming weeks, as lockdown restrictions begin to lift.
Senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation.
Newly-appointed IPA President Julian Douglas has announced his agenda to accelerate opportunities for the UK advertising industry.
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