Interviews, insight & analysis on digital media & marketing



US advertising spend set to reach $128 billion in 2021  

The latest Spotlight US report reveals that the pandemic has accelerated changes in media consumption, which in turn has altered media allocation as consumers flock to streaming channels, but there are other major events that are shaking up the market as well.


JustPremium and Future Plc partner for testing on Google’s Web Vitals initiative

Publisher Future Plc and programmatic rich media platform JustPremium have teamed up for testing on Google’s upcoming launch of Core Web Vitals in May 2021. The partnership aims to produce guidance that ensures publishers offer fully ‘CLS-compliant’ services to advertisers and agency partners.


NDA Agency News: A week in Agencyland (26/3/21)

Hampshire-based digital marketing agency, Koozai, has hatched a new idea – tech-free Tuesday for all staff, whereby modern technology is banned in favour of communicating through written notes and carrier pigeons. The move to working from home is what sparked the idea due to chirping from team members around difficulties in communicating in a timely fashion.


New Business Bulletin (26/3/21)

In-game advertising specialist Adverty AB has announced a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play and In-Menu formats for both branding and performance advertising within its increasingly popular games.

NDA’s Talent Tracker column provides a regular update on which companies are recruiting who and from where.

Talent Tracker: Who’s going where

This weeks talent tracker brings you recruitment news from companies including A Million Ads, Finecast, Brand Metrics and much more.