In an exciting move for the UK’s multifamily property landscape and Digital Out-of-Home (DOOH) advertising industry, Elevision has unveiled a strategic partnership with renowned international property developer Oxley. The landmark collaboration introduces digital lift screens to residential properties for the first time in the UK, appearing in Oxley’s prestigious Royal Wharf development in London.
With a portfolio of over 50 projects across the world, Oxley is widely regarded a leader in the property industry. The company’s attention to quality and detail is exemplified by Royal Wharf, just a stone’s throw from London City Airport. Completed in 2020, the vast waterfront development boasts 3,385 apartments and townhouses on the north bank of the River Thames, alongside offices, shops, and nearly half of the 40-acre plot devoted to green spaces.
The deal marks Dubai-based Elevision’s debut in the UK. A pioneer in DOOH media solutions, the company’s in lift premium digital screens and cutting-edge CommConnect platform provides property partners the opportunity to capture residents’ attention in a distraction-free environment, allowing them remote access to create, upload and display important community messages in real-time.
With sustainability a crucial issue for the property sector, Elevision’s Commconnect platform eliminates the need for paper notices, streamlining the entire communication workflow. This innovation significantly reduces the carbon footprint of property managers, transforming what has historically been an inefficient and laborious process into an efficient, eco-friendly practice.
Niall Sallam, Elevision’s CEO, expressed his excitement about the milestone: “Our collaboration with Oxley marks a significant step in our commitment to providing world-class media and communication solutions. Oxley’s extensive property portfolio make them the perfect partner for our expansion into the UK, and this partnership is yet another example of their forward thinking approach when it comes to enhancing every aspect of the resident experience.”
Will Young, Head of Property (UK & Ireland) of Oxley Holdings, commented: “The Elevision screens have been a fantastic addition to Royal Wharf, significantly enhancing the management team’s ability to communicate with residents and provide crucial real-time updates. Additionally, these screens offer a valuable advertising platform for the commercial businesses within Royal Wharf, aligning with our vision of fostering a vibrant and connected community.”
Since its inception in Dubai in 2011, Elevision has been at the forefront of providing effective communication solutions for the property sector and innovative Digital-Out-of-Home media assets for advertisers. Elevision’s expansion into the UK market underscores the company’s dedication to advancing innovation in the property sector, while bringing a first to market Digital-Out-of-Home media channel that promises to foster stronger connections between advertisers, property partners, and residents alike.
