Moving Walls, a global outdoor advertising enterprise software provider, has entered into a groundbreaking partnership with Adsmovil, a Media Tech company that offers advertisers an audience-first platform for programmatic buying for the Hispanic market in the United States, Latin America, Spain, Portugal, France and Turkey.
Through this partnership, Adsmovil OOH, a specialised entity, has launched an OOH tech solution that is powered by Moving Walls. The solution includes fully customised buy-side and supply-side tools that bring advanced OOH inventory and campaign management tools to Latin American markets.
Several media agencies, advertisers, and media owners in the region have already started using the software, which comes with an integrated OOH audience measurement solution. The Adsmovil OOH team have already deployed the technology with about 50 billion monthly impressions available across 45,000 screens in Brazil, Colombia, Chile, Mexico, and Peru with other markets to follow.
According to Statista, OOH budgets in Latin America will grow from $960 million in 2021 to $1.47 billion by 2024. Meanwhile eMarketer also notes that Latin America will outpace the world in digital advertising spending growth – 14% vs the 10.5% global average.
The World Economic Forum notes that Latin America is the most urbanized region globally, with about 80% of its population living in cities. This is an attractive demographic for businesses and brands in the coming decades and the OOH canvas has continued to grow with the rise of digital screens in venues like shopping malls, airports, and residential areas.
Alberto Pardo (“Banano”), Founder and CEO of Adsmovil, commented: “Latin America is not just one population, but 32 entirely different realities. We chose to partner with Moving Walls so that we could create a customized solution to address these local differences.”
Srikanth Ramachandran, Founder and Group CEO of Moving Walls added that such a partnership is ideal to scale quickly in a new region. “Adsmovil is already the leading digital advertising solution provider in this region. With this partnership, automated OOH advertising will compliment their Connected TV solution, which is seeing great adoption.”
