Interviews, insight & analysis on digital media & marketing

McKinsey & Company acquires S4G Consulting to accelerate clients’ end-to-end growth

McKinsey & Company has acquired Madrid-based S4G Consulting. As a Salesforce Platinum Partner, S4G specializes in helping companies of all sizes extend the power of Salesforce’s customer relationship management (CRM) platform to improve customer outcomes.

B2B digital commerce is undergoing a major transformation as buyers have flexed to remote and digital ways of engaging. Today’s buyers surf ten-plus channels before making a single purchase, and they want convenient, seamless, omnichannel interactions. Now companies can anticipate and meet those needs at every stage of the customer life cycle, achieving analytics-led sales acceleration, omnichannel and e-commerce transformation, and sales productivity enhancements.

With the acquisition of S4G, McKinsey adds rapid Salesforce CRM implementation capabilities to the very best of strategy, design, and analytical horsepower. S4G’s Salesforce CRM technology expertise, combined with McKinsey’s growth offerings, will enable companies to accelerate end-to-end growth transformations. Companies can use predictive and prescriptive analytics and AI-powered capabilities to make data-led decisions that help them consistently delight their customers, improve performance, and unlock growth.

Greg Kelly, senior partner and global leader of McKinsey & Company’s Growth, Marketing & Sales Practice, said: “We are relentlessly focused on helping our clients achieve their growth aspirations. Our clients have told us they need greater support that extends through making their technology seamlessly support their growth efforts. With this acquisition, we are doing just that by bringing together world-class Salesforce experts, industry-leading technology, accelerators, and analytics to enable our clients to capture customer value and growth using real-time information. We are thrilled to welcome our S4G colleagues to the firm, and we look forward to the great work we will do together to better serve our clients.”

Javier Heitz, CEO and founder of S4G, commented: “McKinsey is the world’s leading impact partner for businesses looking to consistently delight customers and accelerate growth. They are distinctive in developing multiyear transformation strategies fused with design, analytics, and implementation capabilities as well as accelerating commercial performance. We are proud to be joining McKinsey to help clients shape the future of sales and marketing through rapid growth transformation strategies.”