Interviews, insight & analysis on digital media & marketing

NDA Live: Retail Media 2023

Why Retail Media?

As advertisers gear up and start strategising for the year 2024, the timing couldn’t have been more perfect for an event focusing on retail media.

With the rapid advancements in technology and the growing importance of digital advertising, retail media has emerged as a crucial component of successful marketing strategies.

Taking place on the 13th September in Soho, London, the New Digital Age Retail Media Breakfast provided a morning of insightful and high quality content that delve dinto the definition of retail media and what opportunities this presents for advertisers and publishers.

The panels

Here’s what was discussed on September 13th.

How to achieve retail media success (in a privacy-first world)

Retail media has been widely recognised as one of the solutions to targeting and measurement in a world without third-party cookies.

So, in this environment powered by first-party data, how can retailers and brands ensure they achieve the outcomes they are looking for, while protecting the privacy of their customers? Our panel will outline why retail media will be essential in the post-cookie world and share some of the best practices to adopt around the channel.

What new data opportunities are unlocked by retail media?

A plethora of news data opportunities are delivered by retail media, around intent and customer purchase behaviour. We discuss the impact for advertisers and retailers.

The speakers

The day itself


Latest in Retail Media from New Digital Age

At New Digital Age, we write about Retail Media daily so expect our panel events, conferences, and more to be on the industry-edge when it comes to topics and discussion.