New Digital Age Retail Media Breakfast
WHY RETAIL MEDIA??
As advertisers gear up and start strategising for the year 2024, the timing couldn’t be more perfect for an event focusing on retail media.
With the rapid advancements in technology and the growing importance of digital advertising, retail media has emerged as a crucial component of successful marketing strategies.
Taking place on the 13th September in Soho, London, the New Digital Age Retail Media Breakfast will provide a morning of insightful and high quality content that will delve into the definition of retail media and what opportunities this now presents for advertisers and publishers.
THE DAY
A breakfast event would only be complete with crossiants, coffee, and panels. Here’s what will be up for discussion on September 13th.
THE PANELS
How to achieve retail media success (in a privacy-first world)
Retail media has been widely recognised as one of the solutions to targeting and measurement in a world without third-party cookies.
So, in this environment powered by first-party data, how can retailers and brands ensure they achieve the outcomes they are looking for, while protecting the privacy of their customers? Our panel will outline why retail media will be essential in the post-cookie world and share some of the best practices to adopt around the channel.
What new data opportunities are unlocked by retail media?
A plethora of news data opportunities are delivered by retail media, around intent and customer purchase behaviour. We discuss the impact for advertisers and retailers.
SPEAKERS
She is currently at the John Lewis Partnership, helping to lead Retail Media transformation initiatives across their John Lewis and Waitrose retail brands.
Retail Media and Supplier Insights
John Lewis Partnership
SMG use creative thinking and precision planning to manage every part of a retailer’s media estate, creating happier shoppers, better brand awareness and brilliant business results. SMG collaborate with retailers such as Boots and their supplier brands, building long-term partnerships that add incremental value.
Boots Media Group
With over 10 years industry experience including at marketplace SaaS unicorn Mirakl, Andy is passionate about helping retailers launch & scale new business models that capitalise on opportunities like retail media.
Criteo
His focus is on helping media and retail organisations like Channel 4, Orange, Auchan or Decathlon adapt to the ever changing privacy & tech landscape, whilst future-proofing their business with data.
mediarithmics
Tayab began his career training as a chartered accountant, he went on to lead international expansion at Rocket Internet before leading the investment arm of one of Europe's largest media groups. Tayab is a firm believer of retail media's role in transforming the ecommerce landscape.
Ocado Group
LiveRamp
Omnicom Media Group, UK
Steve has a passion for how technology works for people, including understanding shopper behaviour.
Publicis Media
GET INVOLVED
There are many ways to getting involved with the Retail Media Breakfast, so if the topics and the format speak to you, please register your interest and a member of our partnerships and events team will be in touch with you shortly.
EVENT PARTNERS
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