Interviews, insight & analysis on digital media & marketing

What you need to read today: Google’s latest reveals, hyper-casual gaming, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

Google

Campaign

Goodbye FLoC, hello Topics: Google unveils new alternative to cookies

New targeting approach from Google’s Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.

Axios

Google adopts a new cookie replacement following privacy concerns

Google Tuesday said it’s changing its plan for replacing the cookies that help advertisers target users to a new system called Topics, in which advertisers will place ads via a limited number of topics determined by users’ browser activity.

FLoC

AdAge

Google reveals latest attempt at cookies replacement

After delays and missteps, Google is outlining its latest plan for advertising in Chrome web browser following the demise of the cookie.

Gaming

Digiday

Why Turkey is becoming the Silicon Valley of mobile gaming

With mobile gaming activity at an all-time high, Turkey has emerged as a leader in hyper-casual game development.

Economy

City A.M 

Brexit and pandemic have cost UK businesses £250bn each but EU departure tally now rising faster than Covid disruption

British companies have lost over £250bn to Covid and an equal amount to Brexit by the end of 2021, but the Brexit tally is now rising faster.

DEI

Business Insider

Advertisers made big pledges to help Black-owned media. Black executives say their efforts fall short: ‘a dog and pony show.’

Many advertisers pledged to increase their spending with Black-owned businesses and media companies following the 2020 murders of George Floyd, Breonna Taylor, and other Black…

Microsoft earnings

Wall Street Journal

Microsoft Earnings Grew Last Quarter With Demand for Cloud Services

Microsoft Corp. said its earnings continued to grow last quarter as its cloud-services business stayed strong.

Superbowl 

Wall Street Journal

Making a Super Bowl Commercial Is Super Stressful This Year

At a time when many Americans were eating their Thanksgiving leftovers, the marketing chief for Avocados From Mexico was dealing with a crisis that threatened the organization’s Super…

Cookies/Privacy

WSJ CMO

More Changes Loom for Online Marketers

Online marketers face a slew of changes affecting the way they reach consumers online. Privacy-related changes at Apple Inc., begun last year, are slated to continue this year.

WSJ CMO

Google Overhauls Cookie Replacement Plan After Privacy Critiques

Google is overhauling its plans for targeted online advertising after pushback from privacy advocates, aiming to give marketers less-granular information about web users than under the tech giant’s initial…

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