New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
Campaign
Goodbye FLoC, hello Topics: Google unveils new alternative to cookies
New targeting approach from Google’s Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.
Axios
Google adopts a new cookie replacement following privacy concerns
Google Tuesday said it’s changing its plan for replacing the cookies that help advertisers target users to a new system called Topics, in which advertisers will place ads via a limited number of topics determined by users’ browser activity.
FLoC
AdAge
Google reveals latest attempt at cookies replacement
After delays and missteps, Google is outlining its latest plan for advertising in Chrome web browser following the demise of the cookie.
Gaming
Digiday
Why Turkey is becoming the Silicon Valley of mobile gaming
With mobile gaming activity at an all-time high, Turkey has emerged as a leader in hyper-casual game development.
Economy
City A.M
British companies have lost over £250bn to Covid and an equal amount to Brexit by the end of 2021, but the Brexit tally is now rising faster.
DEI
Business Insider
Many advertisers pledged to increase their spending with Black-owned businesses and media companies following the 2020 murders of George Floyd, Breonna Taylor, and other Black…
Microsoft earnings
Wall Street Journal
Microsoft Earnings Grew Last Quarter With Demand for Cloud Services
Microsoft Corp. said its earnings continued to grow last quarter as its cloud-services business stayed strong.
Superbowl
Wall Street Journal
Making a Super Bowl Commercial Is Super Stressful This Year
At a time when many Americans were eating their Thanksgiving leftovers, the marketing chief for Avocados From Mexico was dealing with a crisis that threatened the organization’s Super…
Cookies/Privacy
WSJ CMO
More Changes Loom for Online Marketers
Online marketers face a slew of changes affecting the way they reach consumers online. Privacy-related changes at Apple Inc., begun last year, are slated to continue this year.
WSJ CMO
Google Overhauls Cookie Replacement Plan After Privacy Critiques
Google is overhauling its plans for targeted online advertising after pushback from privacy advocates, aiming to give marketers less-granular information about web users than under the tech giant’s initial…
