New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.
IPA Bellwether
Marketing Week
Market research budgets enjoy strongest boost in nine years as marketing spend slows
UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have slowed their rate of growth.
The Drum
IPA Bellwether predicts ad spend rebound – marketers react to the ups and downs
2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report on Q4 2021. Marketers will have to make do with a “still-strong” 5.2% of ad spend growth (previously 6.2%).
New appointments
Campaign
Snap Inc lands Matt Salmon for senior sales role
The former Channel 4 sales director will lead its UK ad business.
Mediatel
Snap hires ex-Channel 4 head of sales Matt Salmon as commercial director
Ex-Channel 4 sales director Matt Salmon is joining Snap as commercial director for its UK enterprise business.
Campaign
Movers and Shakers: Channel 4, Wavemaker, NCA, Dentsu, Neverland, VCCP and more
Welcome to Campaign’s weekly round-up of hires, departures and promotions across the industry.
Media Roundup
Mediatel
100% Media Round-up: Microsoft, Pearson, YouTube, TikTok
Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.
Gaming
Financial Times
Microsoft’s $75bn bet on Activision sets off content wars in gaming
Satya Nadella’s vision of a one-stop shop for gaming threatens to reshape $200bn global industry
TechCrunch
Google Play Games for PC, which brings Android games to Window, enters beta testing
Google today will begin rolling out a limited beta test of its newly announced Google Play Games for PC product in three overseas markets…
Retail
Performance Marketing World
Sun and style: December retail data shows ‘online first’ mentality is the new norm
E-commerce is now an embedded activity for Brits, regardless of pandemic-related restrictions. Even Omicron isn’t holding back holiday plans from sun-deprived shoppers…
Performance Marketing World
M&S versus ASOS: why pure plays haven’t beaten the high street just yet
As the pandemic subsides, pure play retailers can’t rest on their laurels. With M&S enjoying a better Christmas than ASOS, the online fashion retailer can learn a few fashion tips from the high street stalwart.
