Interviews, insight & analysis on digital media & marketing

What you need to read today: research on the rise, gaming content wars, M&S strikes back, and more

New Digital Age highlights some of the best stories you should read across the media, marketing, and advertising press.

IPA Bellwether

Marketing Week

Market research budgets enjoy strongest boost in nine years as marketing spend slows

UK marketing budgets enjoyed their third successive quarter of expansion at the end of last year, but economic pressures have slowed their rate of growth.

The Drum

IPA Bellwether predicts ad spend rebound – marketers react to the ups and downs

2022’s UK ad spend growth has been dulled by Omicron uncertainty but remains in a steep ascent, according to the IPA Bellwether report on Q4 2021. Marketers will have to make do with a “still-strong” 5.2% of ad spend growth (previously 6.2%).

New appointments


Snap Inc lands Matt Salmon for senior sales role

The former Channel 4 sales director will lead its UK ad business.


Snap hires ex-Channel 4 head of sales Matt Salmon as commercial director

Ex-Channel 4 sales director Matt Salmon is joining Snap as commercial director for its UK enterprise business.


Movers and Shakers: Channel 4, Wavemaker, NCA, Dentsu, Neverland, VCCP and more

Welcome to Campaign’s weekly round-up of hires, departures and promotions across the industry.

Media Roundup


100% Media Round-up: Microsoft, Pearson, YouTube, TikTok

Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.


Financial Times

Microsoft’s $75bn bet on Activision sets off content wars in gaming

Satya Nadella’s vision of a one-stop shop for gaming threatens to reshape $200bn global industry


Google Play Games for PC, which brings Android games to Window, enters beta testing

Google today will begin rolling out a limited beta test of its newly announced Google Play Games for PC product in three overseas markets…


Performance Marketing World

Sun and style: December retail data shows ‘online first’ mentality is the new norm

E-commerce is now an embedded activity for Brits, regardless of pandemic-related restrictions. Even Omicron isn’t holding back holiday plans from sun-deprived shoppers…  

Performance Marketing World

M&S versus ASOS: why pure plays haven’t beaten the high street just yet

As the pandemic subsides, pure play retailers can’t rest on their laurels. With M&S enjoying a better Christmas than ASOS, the online fashion retailer can learn a few fashion tips from the high street stalwart.