Less is more for personalised customer engagement
Less frequent but more meaningful, insight-led interactions with brands and retailers are among the top consumer demands to improve customer engagement, new data from Wunderkind reveals.
Less frequent but more meaningful, insight-led interactions with brands and retailers are among the top consumer demands to improve customer engagement, new data from Wunderkind reveals.
New Digital Age recently hosted a panel session in London exploring these issues and more. NDA’s editor Justin Pearse chaired the ‘Pretty Green Lies’ session – and was joined by Amy Williams, CEO and founder of global ad tech for good platform Good-Loop (NDA’s partner for the event); Shakaila Forbes-Bell, consumer motivation expert and author of ‘Fashion is Psychology’; and Harvin Gupta, Head of Commercial Partnerships at Scope3, a company that helps advertisers measure the carbon emissions created by their digital ad supply chains.
Alexis Wrightson, Lead Product Specialist in EMEA at Quantcast, tells NDA why performance metrics are important to the growth of CTV advertising.
We Are Futures specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave on digital platforms to help clients including Natwest, Sky, and Samsung connect with young people…
Earlier this month, Montreux in Switzerland played host to the culmination of a unique marketing collaboration between high-end audio tech manufacturer Harman Kardon and OneOf, an environmentally-conscious NFT (non-fungible token) platform backed by legendary music producer Quincy Jones…
Ask most top tier creatives why they got into the industry and you’ll hear some variation of “to make a dent in the world”. Impact, progress and change keeps being among the highest praise we can heap on any creative accomplishment. And it should be!
This weeks Talent Tracker has new hires and promotions from eBay Ads, Media Zoo, Specsavers and many more.
This weeks instalment of NDA Agency News shares campaigns and sponsorship deals from Bruce’s, Fluid Commerce, Sectorlight and many more.
This weeks New Business Bulletin shares good news and business wins from The Trade Desk, Toblerone, TikTok and many more.
Segmenting audiences by life experiences and consumer behaviour rather than age could boost the targeting efficiency of some marketing campaigns by up to four times, new research from marketing data and analytics company Kantar has found.
Ben Barokas, Founder and CEO of Sourcepoint Technologies spoke to NDA about the restriction of identity, the future of addressability and the new opportunities for publishers to take back control…
When buying digital advertising, viewability and brand safety are considered the biggest issues for advertisers and agencies.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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