Why are women not seen as creative leaders in our industry? There’s obviously a myriad of factors in play, but the stereotype of a ‘creative’ person is ingrained in all aspects of our culture, and starts in childhood.
New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts on the subject of ‘growth marketing’ and the data challenges it poses for brands.
Following on from a meteoric 23.8% rise to a total of US$771bn this year advertising investment is forecast to rise by a further 12.5% and 8.3% in 2022 and 2023 respectively, with ecommerce platforms set to lead this growth
Mikey Studer, director of hometipple talks to us about the growth of the specialist drinks retailer
Mikey Studer, director of hometipple talks to us about the growth of the specialist drinks retailer
To realise its potential, Web 3.0 needs to be accessible and anyone non-technical who’s tried to navigate the world of exchanges, wallets and invitation-only Discord servers will know that it is often difficult.
Traditional loyalty programmes usually operate by giving a financial reward to thank a customer after a transaction has been made. This act of giving something back solidifies choice and creates reasons for repeat purchase.
The Women In Programmatic Network was set up to represent women in the programmatic industry. To celebrate its work and its members, NDA is running a series of interviews with its members. Next up is Anne-Claire Cornee, Sales Director, Global Brands & EMEA Markets, Dailymotion.
Xandr, AT&T’s advanced advertising company,
As we move into the final stages of 2021 and look expectantly towards the new year, let’s take a look at the trends we think will play a part in 2022.
A host of new solutions have sprung up to solve the issues faced by removing third-party cookies and identifiers. With over a year until these changes come into practice, advertisers are posed with more questions. Do they make the switch from an ID-based to an ID-less approach? If so, when should they do this?
According to a 2021 survey on burnout, employees reported being asked to take on more work; toxic workplace culture (gossip, sexism, excessive workplace politics, bullying, etc.); being asked to complete work faster; and micromanagement at work as the top reasons contributing to burnout.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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