The abundance of data in the hands of publishers, coupled with changes around data privacy and identity, has put them in a strong position to prove their value to advertisers.
Uberall survey finds that contact-free payment and ability to text message businesses are important to over 80 percent of UK consumers.
Richard Lucas is CEO and Co-Founder of GoVox Wellbeing. We find out who the hero is that has inspired him in his ecommerce career.
Stan McLeod, Head of Product at Lickd, discusses the need for collaboration between the music industry, tech platforms and content creators.
Dan Jones, Commercial Director, Cavai, examines the challenges with which advertisers are confronted at the mid-point of 2021.
The UK publishing community is busy developing ad products for its customers that don’t rely on intrusive tracking and targeting methods.
One unforeseen benefit of the move to digital retail is women are better represented in the marketing and digital operations of manufacturers and dealers
Immediate Media’s Advertising arm recently held an event discussing ‘Identity in a post-cookie world’. The publisher-focused part of the event – after part one featuring the tech platforms – brought together Dom Perkins, Digital Advertising Strategy Director at Immediate Media; Eleanor Marshall, Commercial Data Director at Global; Nick Flood, Global Commercial Operations Director at Future; and Jo Holdaway, Chief Data & Marketing Officer at ESI.
To say we are a progressive industry would be an understatement. Digital technology drives significant changes across all aspects of humanity. Shouldn’t that inherently make ours the most inclusive companies to work for?
Programmatic Stars celebrates the pioneers, trailblazers and innovators holding the role of Head of Programmatic, one critical to any company today.
Part two of NDA’s chat with Joe Media’s UK CEO, Samuel Regan-Asante, and Director of Editorial, Serena Kutchinsky.
The Zenith adspend forecast was released this morning and the outlook is positive.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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