The UK is on course to become the largest entertainment and media market in Europe next year, surpassing Germany, according to PwC.
The ad industry has reacted to the release of the latest Advertising Association/WARC Expenditure Report, which revealed that the UK ad market grew by 34.3% year-on-year.
UK ad spend reached record levels of £31.9 billion in 2021, as the rising cost of advertising and higher-than-expected growth in key areas of online advertising drove growth.
More comments from industry executives in response to the latest IPA Bellwether Report.
Ad spend growth is expected to be recorded at 26.4% for the year, according to the latest Advertising Association/WARC Expenditure Report.
A collection of comments from industry executives in response to the latest IPA Bellwether Report.
Paul Gubbins gives us his indepth view of CTV in 2022
Following on from a meteoric 23.8% rise to a total of US$771bn this year advertising investment is forecast to rise by a further 12.5% and 8.3% in 2022 and 2023 respectively, with ecommerce platforms set to lead this growth
UK ad spend is expected to grow by almost 25% this year to reach a total of £29.3 billion, says AA/WARC.
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry.
Advertising spend for 2020 will
Despite forecasts that advertising-spend will
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