My Best Marketing Tip: “Put yourself into the work”
Katie Puccio-Williams is the Senior Community Manager, DTC Division, at Constellation Brands, focusing on social media and digital marketing in the alcohol beverages world.
Katie Puccio-Williams is the Senior Community Manager, DTC Division, at Constellation Brands, focusing on social media and digital marketing in the alcohol beverages world.
When marketers spend time analysing, reflecting on data and preparing a future strategy for clients, they often neglect doing the same for themselves.
According to Ricardo Rey, Head of Digital Consumer MAZ at Anheuser-Busch InBev: “ There is no one person that can be an expert in everything in the digital landscape. In a complex, ever changing environment such as digital marketing, the best way to succeed is to surround yourself with a strong team where everyone’s strengths complement each other.”
By NDA columnist Tom Ollerton,
Charles Cadbury, CEO at audio advertising company Say It Now has a digital career spanning over two decades, so we asked who his digital hero is.
As the Director for Go-To-Market Strategy at The North Face, Jennifer Mohammed works with the brand leadership teams across the company to organise the end-to-end journey of campaigns, from conception through to the actual launch on the market. Her career spans over 16 years in DTC, with brands such as Puma, Guess, and the Arcadia Group.
As the Head of Integrated Marketing Experiences, Africa, at The Coca-Cola Company, Monali Shah works to showcase the best of African culture, while doing justice to the diversity across the continent
Amy Chiwaye is the Head of Business Development at DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, where she advocates for data-led creativity that drives a good return on investment.
Joe Harper is the E-commerce Marketing Manager for Western Europe at the Kellogg Company, where he’s transitioned from working in social media: as he puts it, “from sports betting (working at Bet365) to cereal and from social to e-commerce.” With his top marketing tip, he’s focusing on how many deliverables there are for businesses beyond just the simple ROI (return on investment).
raig Fenton leads the Strategy & Operations arm of Google UK & Ireland, defining the company’s direction and implementing that throughout the year.
In her career, Sam Dolan has been at the helm of many great food brands like Lurpak and Cravendale, more recently moving to Birds Eye, where she is Head of Marketing at Aunt Bessie’s. Throughout her various roles, she’s always learnt from others and discovered that it’s absolutely fine to be a generalist marketeer, a “Jack of all trades.”
Sandra Ferreira may be the Global Head of Innovation at Costa Coffee, but she didn’t always know everything there is to know about coffee… quite the contrary. When she spoke to us on the Shiny New Object podcast, Sandra shared how her secret weapon was to always dig for the answer, ask questions and never let big “hairy” questions get in the way of achieving her goals.
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