Interviews, insight & analysis on digital media & marketing

Search Results for: tom ollerton – Page 2

General

My Best Marketing Tip: “Build very strong digital teams”

According to Ricardo Rey, Head of Digital Consumer MAZ at Anheuser-Busch InBev: “ There is no one person that can be an expert in everything in the digital landscape. In a complex, ever changing environment such as digital marketing, the best way to succeed is to surround yourself with a strong team where everyone’s strengths complement each other.”

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Retail

My Best Marketing Tip: “Think about the long-term benefits of investments you’re making now”

Joe Harper is the E-commerce Marketing Manager for Western Europe at the Kellogg Company, where he’s transitioned from working in social media: as he puts it, “from sports betting (working at Bet365) to cereal and from social to e-commerce.” With his top marketing tip, he’s focusing on how many deliverables there are for businesses beyond just the simple ROI (return on investment).

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Strategy

My Best Marketing Tip: “It’s fine to be a Jack of all trades”, Sam Dolan, Head of Marketing at Aunt Bessie’s

In her career, Sam Dolan has been at the helm of many great food brands like Lurpak and Cravendale, more recently moving to Birds Eye, where she is Head of Marketing at Aunt Bessie’s. Throughout her various roles, she’s always learnt from others and discovered that it’s absolutely fine to be a generalist marketeer, a “Jack of all trades.”

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Strategy

My Best Marketing Tip: “Just go and find the answer”

Sandra Ferreira may be the Global Head of Innovation at Costa Coffee, but she didn’t always know everything there is to know about coffee… quite the contrary. When she spoke to us on the Shiny New Object podcast, Sandra shared how her secret weapon was to always dig for the answer, ask questions and never let big “hairy” questions get in the way of achieving her goals.

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