Advertising spend continued to be
By Zoe Baptie, Account Director,
Event judge Hannah Thompson, Partner, Addressable Strategy & Product at Kinesso, shares her thoughts on outdoor advertising ahead of the first-ever JCDecaux Programmatic DOOH Live Awards taking place later this week…
This week’s instalment of Talent Tracker has people moves and promotions from HAVAS Red, Cognito, Emplifi and more
Industry experts react to the Q1 2024 IPA Bellwether Report, where it was revealed that just shy of a quarter of UK companies revised their marketing budgets in the quarter.
In the first quarter of 2024, 24.4% of the surveyed companies revised their marketing budgets upward, according to the IPA Bellwether Report.
As the Co-Founder of a culture consultancy, and ex-Communications Director —both on the agency and brand side — I’ve experienced firsthand the indispensable role of core values. For the companies who get it right, core values form a solid foundation for every decision a company makes, including its crisis management strategies.
As we venture into the next era of media planning and buying, a confluence of technological advancements and a renaissance of traditional marketing principles are poised to redefine the landscape.
Automotive marketers see Connected TV (CTV) and streaming as the top consumer trend in 2024, according to new research from Mediaocean…
This week’s instalment of Talent Tracker has people moves and promotions from minds+assembly, Mabo, bandstand and more
Marketers have more tools than ever to help provide the insight their finance team needs for reporting, budgeting, and forecasting, and finance can support marketing by further demonstrating the impact of their campaigns on business performance. It is all simply a matter of collaboration.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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