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EXTE appoints ex-Teads SVP as CCO

Ad tech firm EXTE has appointed James Hill as its new Chief Commercial Officer. In the role, Hill will spearhead EXTE’s commercial endeavours, driving growth and innovation across key markets.

Bringing more than two decades of ad industry experience to the table, Hill is tasked with leading all European operations outside of Iberia; heading up pan-European and European negotiations with agencies and clients; strategic negotiations across the America and MEA, as well as expansion into new markets; and closely supervising the business’ growth objectives in the UK.

“I am delighted to be joining EXTE at such an exciting time for the business,” said Hill. “As advertisers and agencies demand even more from their partners, and seek to find the perfect balance of creative, content and context, EXTE’s range of full funnel solutions, including its world class creative studio and proprietary contextual AI targeting capabilities, stand out as the pinnacle of all three. Its unique ability to effortlessly weave these together to generate meaningful engagement is a true game changer in the market.

“All this combined with EXTE’s unprecedented growth internationally means we are perfectly poised to disrupt and reinvigorate the display ecosystem, and I am thrilled to be part of this journey.”

Hill joins EXTE from Teads, where he held various leadership positions over 12 years, including SVP Trading & Partnerships, EMEA. Prior to Teads, he held roles including Commercial Direct at The 7th Chamber and Head of Sales at AD2ONE.

“We are delighted to welcome James to EXTE as our new Chief Commercial Officer,” said Fernando García, CEO at EXTE. “His extensive industry knowledge and strategic acumen will play a pivotal role in accelerating EXTE’s global expansion and solidifying our position as a leader in the digital advertising landscape.

“James’ appointment underscores EXTE’s commitment to fostering top-tier talent and driving sustained business growth. With his leadership, EXTE is poised to embark on an exciting journey of innovation and success in the ever-evolving digital marketplace.”

*EXTE is a client of Bluestripe Communications, owned by Bluestripe Group, publisher of NDA