By Brad Rees, Mediacells CEO
England are the most engaged national team of the UEFA EURO 2020 tournament so far. Out of the top ten tournament tweets, nine are from the England national account.
The exception is Nazionale Italiana Sicurezza sul Lavoro who engaged 112k times with a one-word riposte to Royal Belgian Football Association’s ‘VENI, VIDI …’ portentous Friday morning tweet.
The Italy national account waited until after the intense quarter-final to post, ‘VICI’!