Interviews, insight & analysis on digital media & marketing

England are the most socially-engaged Euro 2020 team

By Brad Rees, Mediacells CEO

England are the most engaged national team of the UEFA EURO 2020 tournament so far. Out of the top ten tournament tweets, nine are from the England national account.

The exception is Nazionale Italiana Sicurezza sul Lavoro who engaged 112k times with a one-word riposte to Royal Belgian Football Association’s ‘VENI, VIDI …’ portentous Friday morning tweet.

The Italy national account waited until after the intense quarter-final to post, ‘VICI’!


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Marketing the Marketers: Reasons for agencies to be cheerful in 2023

At a recent panel event, Marketing the Marketers, hosted by Bluestripe Group and NDA, our panel of experts dug into a multitude of reasons why there’s a lot for agencies to be hopeful about. 

Chaired by NDA’s Editor Justin Pearse, the panel featured Jerry Daykin, Global Head of Media at Jim Beam, Hannah Baker, Head of Marketing for Wavemaker U.K., Rhiannon Murphy, Head of Activation at the7stars, and Seb Joseph, Senior News Editor at Digiday.


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