By Brad Rees, Mediacells CEO
England are the most engaged national team of the UEFA EURO 2020 tournament so far. Out of the top ten tournament tweets, nine are from the England national account.
The exception is Nazionale Italiana Sicurezza sul Lavoro who engaged 112k times with a one-word riposte to Royal Belgian Football Association’s ‘VENI, VIDI …’ portentous Friday morning tweet.
The Italy national account waited until after the intense quarter-final to post, ‘VICI’!
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The launch of the second wave of ISBA’s landmark Programmatic Supply Chain Transparency Study with PwC painted an incredibly positive picture of the programmatic advertising industry.
At a recent panel event, Marketing the Marketers, hosted by Bluestripe Group and NDA, our panel of experts dug into a multitude of reasons why there’s a lot for agencies to be hopeful about.
Chaired by NDA’s Editor Justin Pearse, the panel featured Jerry Daykin, Global Head of Media at Jim Beam, Hannah Baker, Head of Marketing for Wavemaker U.K., Rhiannon Murphy, Head of Activation at the7stars, and Seb Joseph, Senior News Editor at Digiday.
A new YouGov study, amplified by the BBC, finds that 41.5% of UK respondents identify as ‘fans of women’s sport’. And social media is the driving force behind this.
There’s a real buzz about YouTube’s new revenue sharing model for creators, writes Ed East of influencer marketing agency Billion Dollar Boy…
The key to achieving social campaign performance optimisation will rest on technology built on industry partnerships, writes Rob Cootes of DoubleVerify…
A new 2023 State of Social & User-Generated Content (SOSUGC) report from TINT has found consumers trust authentic, unpaid reviews from real customers more than any other type of content, with the level of trust variable depending on the type of content…
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