Interviews, insight & analysis on digital media & marketing

Are you ready for an advertising world where listening attention is key?

At June’s 99//Club Digital Festival, Zuzanna Gierlinska, Head of Automation, EMEA at Spotify, made waves with her statement, “when it comes to media consumption, there’s absolutely no question that we are moving away from screen time”.

“The proliferation of connected devices and the abundance of audio content across music and podcasts are key drivers of this”, said Gierlinska in her 99-second talk below. “This should be a rallying cry for brands to shift their communication strategies beyond just seeking the visual attention of consumers and really adapting to a world where the listening attention is king”.

NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.

The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.

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