Martyn Bentley, Commercial Director, UK at AudienceProject, played us a self-composed song, ‘The Measurement Blues’, at last months 99//Club Digital Festival, all about the presentations he’d heard so far at the festival and the positive changes he’s seeing in audience accuracy and measurement.
Click below to watch Martyn’s performance.
NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.
The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.