“In every crisis lies opportunity”, said Michael Codd, Head of Innovation at AB InBev. In his talk at the 99//Club Digital Festival, Michael chose to highlight the good that has come out of Covid; including marketing for growth transforming into more marketing for good, and the digital revolution moving to the heart of what we do instead of being an afterthought.
In the video below Michael also answers questions on how covid has helped his business address inefficiencies and adjust and what he believes the future of events will be post-covid.
NDA will be publishing highlights from the Festival, run in partnership with MAD//Fest, over the coming weeks.
The week-long invite-only festival was a collaboration between MAD//Fest and New Digital Age. Over the course of five days, 99 speakers debated topics across themes including media and tech, customer experience and personalisation, brand experience and creativity and innovation for growth.
