Interviews, insight & analysis on digital media & marketing

The Road to Possible: Rishad Tobaccowala, author, speaker and advisor

In the run up to POSSIBLE in Miami Beach, on April 17th-19th, for which NDA is the UK media partner, we talked with several key industry leaders supporting POSSIBLE, set to become our industry’s new key show. Last week it was announced that Elon Musk was speaking at the event.

Rishad Tobaccowala is ab author, speaker and advisor with four decades of global experience who helps people think, feel and see differently about how to grow their businesses, their teams and themselves.

What will be your main activity at POSSIBLE?

I will be a presenter at the conference doing a talk called Remaining Relevant in Transformative Times where I will discuss. I will provide valuable insights about the challenges of leading in a multi-generational, highly distributed, and fast-moving workplace.

Attendees will learn the importance of staying competitive and discover key learnings and actionable approaches to understanding, keeping up with, and managing change. I will also run a masterclass that will emphasize the importance of understanding key trends in order to create a successful future-focused strategy. I will discuss the four forces shaping the future and hear and will present 10 specific predictions that will impact the next decade.

What is the biggest opportunity in your sector? And the biggest challenge?

I am in the field of marketing and while a lot of people believe the greatest opportunities and challenges come from data, privacy, and technology like AI I believe the opportunity and challenge are people.

How to understand people as people and not consumers so we understand their needs as humans and not as buyers of the brands. How to change marketing to sell through people versus to people given how important having employees and people who use one’s products as advocates are

As marketing becomes central to a company, marketers will grow more important but they need to upgrade their skills and get into the boardroom.