Telecoms advertising will grow at an average rate of 4.5% a year to 2023, following an 8.7% decline in 2020, according to Zenith.
It’s a so-called game-changer –
Whilst others heatedly debate the benefits and flaws of consumers increased control over their data and its impact on the industry, what is actually changing and what new opportunities will it bring in 2021?
The hype around 5G has not yet materialised: consumer uptake is slow, hindered by a lack of compatible phone models and lack of operators.
By Alex Bluestone, Senior Sector
By Lee Whittington, customer engagement
By Simon Levitt, Global Creative
As we head into what
By Kevin Hasley, Head of
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